Keurig Dr Pepper Canada announced Thursday the acquisition of Atypique beverages from the Quebec company Agro-Biotech, which specializes in the production of alcohol-free cocktails.
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The terms of this acquisition, which should be concluded at the beginning of the fourth quarter, have not yet been disclosed by the two partners.
The agreement provides for collaboration between the two companies in the beverage industry to accelerate the growth of the brand thanks to the expertise of Station Agro-Biotech and the strong sales network of KDP Canada.
With the addition of the Atypique brand, KDP Canada strengthens its positioning in the low-alcohol beverage category.
“We strongly believe in innovation as a growth driver for our entire hot and cold beverage portfolio to meet the ever-changing needs of Canadian consumers,” said Olivier Lemire, President of Keurig Dr Pepper Canada.
“This partnership represents an exceptional opportunity to work with a leader in the beverage industry to ensure a prosperous future for the Atypique brand and to establish itself in the non-alcoholic cocktails and spirits category in Canada”, reacted Jonathan Robin. , president of the Agro-Biotech Station.
“Atypique was a pioneer of mocktails here and holds the potential to be the favorite product of Canadians, not just Quebecers,” added Étienne Boulay, co-founder of the Atypique brand.
