Soft N Dry Announces Expansion of Proprietary Tree Free Baby Diapers into Brazil
Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”) and its subsidiary Soft N Dry de México have officially launched their sales and marketing operations in Brazil. This strategic move aims to introduce sustainable, cost-effective, and high-performance disposable baby diapers to the Brazilian market, known for its environmentally conscious consumers. The company’s three core pillars include B2B proprietary white label baby diaper products, a B2B Partner Portal for OEM manufacturers, and a ‘Last Mile’ Retail Network to cater to eco-conscious consumers.
Matthew Keddy, CEO of Soft N Dry, expressed excitement about entering the Brazilian market, emphasizing the growing demand for sustainable products among Latin American consumers. He highlighted the company’s commitment to offering high-quality, eco-friendly products at an affordable price point, challenging the notion that eco-friendly options must be expensive.
According to Kantar Group, half of Latin Americans actively seek environmentally friendly products, with 70% expressing concerns about the cost of sustainable goods. Additionally, 91% of Latin Americans believe that climate change directly impacts their daily lives, underscoring the importance of adopting eco-friendly practices.
Ricardo Santana, President of Soft N Dry de México, emphasized the company’s ecoFlex Core technology, which enables the production of tree-free baby diapers that are both softer and drier than traditional options. Santana highlighted the importance of preserving natural resources in Latin America, home to a significant portion of the world’s arable land and freshwater resources.
Soft N Dry Diapers Corp. is a Canadian company at the forefront of innovation in the disposable baby diaper market. With a focus on sustainability and performance, the company aims to provide customers in North and Latin America with superior products that reduce single-use plastics. For more information, visit www.SoftNDryCorp.com, www.SoftNDry.mx, and www.SoftNDry.com.br.
Source: Soft N Dry Diapers Corp.