The NBA Development League will be renamed to the NBA Gatorade League for the 2017-18 season.
NBA deputy commissioner Mark Tatum says the agreement also allows the “G-League” to take advantage of Gatorade’s Sports Science Institute. Tatum says the league will use the institute’s “sports science expertise and knowledge to enhance player performance in our game” through nutrition, training and other advances.
Gatorade senior vice president and general manager Brett O’Brien listed several examples: testing for a player’s sweat type and amount, if they are a fat burner or carbohydrate burner, recovery advances and joint health.
As part of the deal, the Gatorade logo will be displayed on jerseys, game balls and on the court.
The league also remains a testing ground for changes that could be implemented into the parent league.
The Associated Press contributed to this report.
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