8 a.m., ESPN: “SportsCenter” broadcasts from downtown Houston with anchors Hannah Storm, Merril Hoge and Ron Jaworski.
9 a.m., NFL Network: Host Rich Eisen is joined by Kurt Warner, Marshall Faulk, Michael Irvin and Steve Mariucci for an 8 ¹/₂-hour edition of “NFL GameDay Morning.”
10 a.m., ESPN: “NFL Insiders: Sunday Edition” with Trey Wingo, Bill Polian, Louis Riddick, Chris Mortensen and Adam Schefter from NRG Stadium.
11 a.m., ESPN: “Postseason NFL Countdown” previews the Atlanta Falcons vs. New England Patriots match-up.
11 a.m., Fox: Slow-motion footage and audio highlights — with miked-up players and coaches — from the 2016 season dominate “Road to the Super Bowl.”
Noon, Fox: “Skip and Shannon: Undisputed Super Bowl Special” sees Skip Bayless and Shannon Sharpe debate the big game’s hot topics.
Noon, Hallmark Channel: One hundred cat-letes take the field in the fourth-annual “Kitten Bowl.” Hosted by professional cat lady Beth Stern.
1 p.m., Fox: Charissa Thompson anchors “Fox Super Bowl Kickoff” with analysts Colin Cowherd, Josh Norman, Dave Wannstedt and Charles Tillman.
2 p.m., Fox: Pregame show “Fox NFL Sunday,” with analysts including Howie Long, Michael Strahan and Jimmy Johnson, airs for 4 ¹/₂ hours to lead viewers up to kickoff.
3 p.m., Animal Planet: Adorable, adoptable pups compete in “Puppy Bowl XIII,” which this year features a cameo by Punxsutawney Phil officiating the coin toss. A meat-dress-clad “Kitty Gaga” performs at halftime.
4 p.m., Nat Geo Wild: Yet another pet-themed game alternative, “Fish Bowl IV,” features the Los Angeles Clams vs. the Buffalo Gills.
Around 4 p.m., Fox: Fox News host Bill O’Reilly interviews President Donald Trump at the White House.
First quarter
6:20 p.m.: The teams take the field. The Atlanta Falcons are making their second Super Bowl appearance, while the New England Patriots go for their fifth championship.
6:25 p.m.: The original Schuyler sisters from Broadway hit “Hamilton,” Renée Elise Goldsberry, Jasmine Cephas Jones and Phillipa Soo, sing “America the Beautiful.” Country crooner Luke Bryan performs the national anthem.
6:28 p.m.: Coin toss. Former President George H.W. Bush and First Lady Barbara Bush will take part in the ceremonial tradition.
6:30 p.m.: Joe Buck and Troy Aikman have the call, with Erin Andrews and Chris Myers reporting from the sidelines. The viewership record to beat is 114.4 million, set in 2015.
First-quarter commercials
Avocados from Mexico: An impassioned plea for the “good fat” of avocados, this spot features a secret-society theme and a “Deflategate” gag.
Ford: The auto giant will air an ad after the coin toss and before kickoff that’s a change of pace: a look at bike-sharing programs and the company’s self-driving cars.
Honda: Steve Carell, a mustache, a yearbook spread and the power of dreams appear in a teaser the company has already released for its ad, as “The 40-Year-Old Virgin” star makes his pitch as a car salesman.
T-Mobile: Suited-up Justin Bieber, Rob Gronkowski and Terrell Owens star in a spot that explains the history and significance of the touchdown dance, complete with groovin’ cavemen.
Wonderful Pistachios: This otherwise mysterious ad features Ernie the Elephant, a CGI character voiced by John Cena.
Second quarter
84 Lumber: The little-known construction-supplies company is making a big buy — 90 seconds — in the lead-up to halftime. Reportedly, its first advertisement was rejected for featuring a “border” theme.
Buick: Carolina Panthers quarterback Cam Newton crashes a kiddie football game; keep an eye out for a cameo from supermodel Miranda Kerr at the end.
Sprint: In this funny-sad spot, a car crashes off a cliff as a man tries to fake his own death to avoid getting out of a cellphone contract.
Squarespace: John Malkovich stars in a 30-second spot for the Web site design company, urging viewers to get their domains before they’re gone. With the line, “Get out of my name,” the segment also has some humorous, existential undertones befitting its star.
Halftime
Around 8 p.m.: Lady Gaga headlines the Pepsi Zero Sugar Super Bowl LI Halftime Show. Her frequent duet partner Tony Bennett is recording a 10-second video to lead into the performance, during which — according to rumors — Gaga plans to sing from the retractable roof of NRG Stadium.
Third quarter
Snickers: In the first-ever live Super Bowl ad, Adam Driver will appear in what is predicted to be a Western-themed spot for the candy maker.
Kia: The economy-car manufacturer has enlisted Melissa McCarthy for its 60-second spot, a clever homage to environmental activism that features the actress attempting to save whales, trees, ice caps and rhinos, all in the name of promoting the company’s new Niro.
Fiji Water: In a sharp contrast to the plethora of beer ads that have long been Super Bowl staples, Fiji Water will air a 15-second spot touting “Earth’s finest water.”
It’s A 10 Haircare: The privately owned professional hair-care company will be the first such brand to buy a Super Bowl ad, according to AdWeek. Owner Carolyn Aronson and her husband, Jeff, the founder and former CEO of Cash4Gold, are the first couple to launch Super Bowl ads independently of each other.
Mr. Clean: One of the more sultry advertisements, this spot features the muscled, sauntering (and, yes, animated) spokesman in tight, white clothing as a woman’s household sexual fantasy. Plus, of course, a clean home.
Fourth quarter
King’s Hawaiian: The bread company offers quirky advice on where to store its rolls, with a father-son theme.
Nintendo: In its Super Bowl ad debut, Nintendo will air a spot advertising new game system Switch — and the latest incarnation of “Legend of Zelda.”
KFC: Another Super Bowl debut, the fried-chicken chain’s ad features Rob Riggle and Billy Zane as sparring Colonel Sanderses.
Mercedes-Benz: Academy Award-winning directors Joel and Ethan Coen created this minute-long homage to “Easy Rider,” complete with tattooed bikers, a bar and a jukebox blaring Steppenwolf.
Tiffany & Co.: The designer of the Super Bowl trophy will also make its first-ever foray into Super Bowl commercials with a spot that features halftime star Lady Gaga. The trophy, 22 inches high and topped with a regulation-size football in a sleek, seven-pound silver design, will be handed off to the winning team at the end of the game.
Postgame
Hyundai: Shortly after the game concludes but before the trophy ceremony, Hyundai is set to air a documentary-style ad directed by Peter Berg of “Friday Night Lights” fame, which will actually be filmed while the game is airing. (The company has also said that should the live spot get bungled, it has a backup ad to air.)
Around 10 p.m., Fox: Terry Bradshaw officiates as NFL commissioner Roger Goodell presents the Lombardi Trophy to the winning team.
Around 10:30 p.m., Fox: Series premiere of “24: Legacy,” starring Corey Hawkins, which takes over the ticking-clock franchise from Kiefer Sutherland.
10:30 p.m.: Postgame highlights and interviews on “NFL PrimeTime” (ESPN), “NFL Gameday Prime” (NFL Network) and “Super Bowl Postgame” (FS1).
11:30 p.m., ESPN: More analysis on “SportsCenter.”
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