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Take nine A-list celebrities.
Toss in their high-school graduation pictures, along with some cute animation tricks.
Add some snappy dialogue.
What do you have?
How about what likely will be one of the most memorable and effective commercials that will be shown during Super Bowl LI.
An upcoming commercial for Honda’s CRV has received the most early buzz among those advertisements that will be rolled out during Sunday’s game between Atlanta and New England.
Among the highlights of the 60-second commercial will include younger versions of nine celebrities and their graduation pictures popping out of the pages of their school’s yearbooks.
Jimmy Kimmel is dressed in a goofy clown-size and bowl tie and blue suit jacket as a member of his high school’s jazz band. He briefly plays his clarinet.
Tina Fey is shown clutching a red rose. Amy Adams can’t keep her hair out of her face. A youthful Robert Redford is seen with girls near him in the yearbook swooning as he talks. And Steve Carrell is shown, complete with a a cheesy jet-black mustache, interacting with one of the other students from his class.
The ad, a part of Honda’s long-running “Power of Dreams” advertising campaign, will plug the all-new 2017 Honda CR-V as the SUV celebrates its 20th anniversary.
“We are hoping that a lot of people jump on that bandwagon and post their own yearbook photos to kind of help us get this message out,” Susie Rossick, assistant-VP for Honda auto marketing, told AdAge.com.
The rest of the cast in the commercial includes Viola Davis, Earvin “Magic” Johnson, Stan Lee and Missy Elliott.
It will likely be one of the most memorable comments during the game. It will be shown in the first advertising break during Fox’s broadcast of the second quarter.
Tgriffin@express-news.net
Twitter: @TimGriffinBig12
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