The declaration was expected, but it had never been made publicly and clearly. The content of Netflix will not be available on the streaming platform, video that Apple should introduce the next 25 march: “We prefer our customers to view our content on our platform. (…) We have chosen not to integrate their service,” said its CEO, Reed Hastings, during a press conference on Monday.
This statement is the logical culmination of a distancing strategy vis-à-vis Apple, conducted since the latter has updated its ambitions to launch a streaming service of movies and television series. In 2016, Netflix had refused to take part in the TV application, launched by Apple, as noted by Recode. In 2018, Netflix has decided to no longer sell subscriptions via the Apple Store, so you will not have to pay the 30% or 15% commission charged by the firm of Tim Cook. When asked about this decision, Ted Sarandos, head of content for Netflix, said on Monday that these subscription sales via Apple does not represent a source of revenue important to his group.
“Company content”
by the end Of 2019, Netflix will end up with a bunch of new competitors being launched at his heels. In addition to Apple, Disney needs to launch Disney + and AT&T Warner Media restructures HBO. “You give the best of yourself when you are facing great competitors,” commented Reed Hastings, recognizing that the competition was going to be “difficult” in the face of the groups financial resources are so important. As much as it “becomes more and more expensive to produce the content original to it”, he admits. Netflix spends annually around $ 10 billion in the original content and $ 1.2 billion in the technology. Asked by a journalist to Recode on desires us to regulate more companies in technology, Reed Hastings was careful to stand out of the expression by setting Netflix as a “society of content powered by technology”.
on his side to start in this competition hyperconcurrentielle, Apple should have a catalogue of important stuff in addition to his first own productions. He has already announced that it has invested 2 billion dollars to buy and produce films and signed several contracts with several celebrities, from Oprah Winfrey to Damian Chazelle. Its service should also enable access to content partners, but the question remains to know which ones will and will not accept. Not Netflix. Apple’s intention to launch its video service in the United States in a first time, and then deploy it very soon in more than 100 countries.
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