Before that, Parisians and tourists flock to this Thursday at noon, a sponsor of choice has welcomed, on Tuesday, the birth of the new Galeries Lafayette on the Champs-Élysées , design and rays amazing: the Economy minister, Bruno Le Maire, “yellow vests” and made a bag of “the most beautiful avenue in the world” oblige. About 300,000 people who cross each day, the Galeries Lafayette (flagship of a group that also includes BHV Marais, La Redoute, Louis Pawn…) expect 10000 to 15000. This should not be a shadow at the Galeries Lafayette on the boulevard Haussmann. These last, the mecca of shopping tourism, especially asian, have seen their sales grow by 2% in 2018, despite Saturday disrupted. The buses of tourists that abound can only access to the Champs-Élysées. The customer there will be more individual than group.
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Bruno The Mayor said he is “pleased and proud that this is the France that is the first to propose such a new department store,” and recalled that “France has a vocation to be the first european economy”, and that such bets “have restored momentum to the growth” of the country. “I believe in capitalism, family, reasonable, that invests in the long term, not looking for excessive benefit and immediate, and is built on rock and not on sand,” enthused Bruno Le Maire. Philippe Houzé, chairman of the management board of the Galeries Lafayette department store, has stressed that this new store would also “place of life”, with deli and catering, a bit like the Virgin Megastore, ex-occupant of the building.
600 brands and 300 stylists A hundred people eagerly awaited the opening of the store. Anne-Sophie Cathala
The stakes, both political and economic, is sized for Paris and its international image. Bruno Le Maire, has extensively commented on and visited this store of a new kind, with bold architecture and luxurious, signed Bjarke Ingels. Combination of design, playful details and references to Art Deco, it is contrasted with its ancestor, always valiant, of the boulevard Haussmann. Nicolas Houzé, ceo of Galeries Lafayette, said to have made call to the architect Bjarke Ingels to modernize this art-deco building iconic, and create a furniture” spectacular. It is the largest commercial area of the Champs-Élysées. On 6500 m2, ten times smaller than the flagship of Haussmann, more refined, it presents more than 600 brands, including 400 fashion -but far more pointed than elsewhere, and, especially, called to be renewed at the option of the latest trends. As Le Figaro revealed in December, brands are no longer their ray cubes. They mix together, by styles, colors, no separation between male and female role models. To better inform the customer, not sellers classic, but 300 stylists, trained in particular to the Institut Français de la Mode. A unique approach.
in Order to seduce Parisians and tourists, Millennials in mind, cultural activities and music will enhance the lives of the “Galeries Lafayette Champs Elysees”. And brands on social networks, “Instabrands” (trademark of Instagram), sometimes sold online-only, will, here, unfold in real life, invited. At the same time, houses the most famous (Chanel, this week), take possession of, to turn, room cubical glass like hanging to the floor. From the entrance, the visitor will live over weeks, under the light of a huge glass roof restored, an experience that is altogether more physical than digital. Technological innovation remains discreet. 700 hangers, mini-screens digital can be scrolled with a finger the available sizes. A trick to alleviate all the outriggers, leaving more scope to the route and look of the clients, and highly anticipated, fans of selfies. The architecture of the store, through the “walls” shelves in bags or shoes, or the stairs, worthy of the sculptures, makes this address a dream setting for fans of Instagram.
