The great return of The Redoubt in stores

The rebirth of a phoenix from the distribution is a rare event. It is, however, the image projected by the last episodes of the saga The Redoubt. In trouble in early 2010, the legendary company of Roubaix had been sold for 1 euro in symbolic by Kering to its managers, Nathalie Balla and Eric Courteille, 2014. Backed by the Galeries Lafayette Group by the end of 2017, it spreads its wings: La Redoute will open this year more than 50 concessions in department stores Galeries Lafayette. The first areas were planted in march and the deployment will continue until November in France. “This is a very important step that fits into the logic of the approximation with the Galeries Lafayette and the strategy of the vicinity of The Redoubt with its customers”, explains Nathalie Balla, co-chair of The Redoubt. “In the return to the billion euros of turnover that we had announced for 2021, the physical channel must contribute strongly to the …