a Small revolution in our refrigerators. Within a year or two years, or even earlier, the famous Laughing Cow for almost a century could be marked in red, in an unexpected version in the paprika. It is in any case one of the many projects of its owner, the family group Bel, which wants to double its pace of innovation in the coming years.
After the acquisition of Materne Mont-Blanc in 2016, the group was up here on two fronts: the dairy products (Laughing Cow, Boursin, Babybel, Apéricube, Leerdammer, etc.) and fruit products (Pom’Friends, Materne, Confipote…). Now, he wants to open up a third way, mixing the two worlds, on hybrid products, but always positioned snacking healthy. “We mix vegetables, legumes or fruits with the milk, combining the best of both worlds in which we operate”, explains Cécile Béliot, arrival a year ago to lead the transformation of the group chaired by …
