Trucks SNCF on the markets, train tickets are sold in small shops, automatic machines of new generation with a link video with a commercial agent of the SNCF, call centres regional to order his ticket… The SNCF has decided to go looking for passengers in order to convince them to ride in the TER (express regional trains), on the lines operated by the SNCF for the account of regions. The objective is to encourage motorists to leave their car in the garage.
For the past two years, the date of a recovery plan for the TER, the number of travelers is on the rise again after five years to decrease: + 4.8% of travellers in 2017. “This represents 60 million euros of expenses in the least for the regions that pay for the empty places”, stresses Franck Lacroix, the director-general of SNCF TER.
25% of the French do not have a smartphone
digital sales – carried out on the Internet – progress: “they have been multiplied by two in two years. Our goal is to reach 50% of digital sales in 2020.” The customers of the TER will be able to from the months of April to purchase their ticket on their mobile with the “personal mobility” that the SNCF will roll out for all modes of transport. But 25% of the French do not have a smartphone. Moreover, only half of 2918 stops served by the TER in France, has a distribution solution (atm, atm). The agents of call will also be more likely to sell tickets.
Not a question of declaring victory for the attendance of these regional trains: “We are definitively out of the impasse but we are still far from our goal, recognizes Franck Lacroix. We still need to add 200.000 passengers per day in our trains.”
Nine regions out of eleven have signed new agreements with the French railways SNCF
To achieve this, the SNCF wants to play the card of the local partnership with the elected field by decentralizing his organization: “We do not decide not to Paris or Lyon as what needs to be done,” promised Franck Lacroix. By 2020, 44 directors of rows will be named. They will be the interlocutors of the elected officials, customers, and team managers to find the right service offerings among the three proposed by the SNCF: Citi for frequent services and “capability”, Krono to quickly link the regional centres, and finally Proxi, to serve all the territories. For the time being, the SNCF has signed nine agreements on eleven with the regions. Franck Lacroix has good hope of convincing the High of France and Britain.
