The Alliance of Tourist Municipalities (AMT) Sol y Playa has contracted PwC to carry out a dynamic study that makes it possible to define the concept of ‘Tourist Municipality’ and improve the financing received by the eight municipalities integrated into the entity.

As reported in a statement, this action is carried out after the signing of an agreement with the Secretary of State for Tourism to carry out this study that “will allow us to delve into this definition in depth and analyze in detail the different financing alternatives for municipalities tourism”, one of the main objectives of the AMT.

The intention is to have the document in the first quarter of 2023, allowing the sharing and development of its conclusions to establish the new financing possibilities and face the expenses that municipalities entail for having to offer services to a population that seasonally multiplies by four that of registered citizens.

In addition, with the definition of ‘Tourist Municipality’ it will also be possible to specify the unique aspects of the eight municipalities that “are leading the recovery of the sector after the pandemic, recognizing the tourism industry for its economic contribution and employment”.

According to the AMT, having this definition will make it possible to articulate a financing system that takes into account the resident and the visitor and that alleviates the “enormous pressure” in the provision of services for populations that have only 60,000 inhabitants on average, but that last summer welcomed and provided services to 10% of all the tourist movement that took place throughout the country.

The Sol y Playa Alliance of Tourist Municipalities was born in 2017 with the initiative of eight pioneering tourist destinations in Spain, such as Adeje, Arona, Benidorm, Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana and Torremolinos.