UFC And Aires Tech Announce Multi-Year Global Marketing Partnership
UFC, the world’s premier mixed martial arts organization, and American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) (Aires Tech or Aires), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation and optimize human health, have joined forces in a new multi-year global marketing partnership. This groundbreaking collaboration will see Aires Tech branding prominently featured in UFC’s biggest events, providing Aires Tech with unprecedented exposure to millions of fans worldwide.
Aires Tech is dedicated to revolutionizing the intersection of technology and wellness by offering innovative solutions that shield against electromagnetic radiation while seamlessly integrating into everyday technology use. Their products are distinguished in the EMF protection market for their scientific sophistication and practical utility.
Grant Norris-Jones, Head of Global Partnerships at TKO, expressed excitement about the partnership, stating, “We’re thrilled to welcome Aires Tech as an official UFC partner. Their commitment to innovation and technological advancements in promoting health and wellness resonates well with our brand values. We look forward to sharing their message with our global audience of athletes and fans.”
Josh Bruni, CEO of American Aires, highlighted the shared values between Aires Tech and UFC, stating, “Partnering with UFC allows us to align with an organization that mirrors our dedication to excellence and innovation. This partnership not only expands our global reach but also connects us with UFC’s audience, known for their focus on performance and well-being.”
The agreement, brokered by WME Sports as part of their strategic partnership with Aires Tech, underscores the commitment to establishing Aires as a household brand. Additionally, Aires Tech will be featured in various UFC platforms, including Pay Per View broadcasts, the UFC Live Weigh-In Show, and original content distributed through UFC’s digital and social channels.
The partnership with UFC marks a significant milestone in Aires Tech’s mission to empower individuals worldwide through cutting-edge technology that safeguards and enhances health in an increasingly connected world. This collaboration sets the stage for a dynamic union between UFC’s performance-driven ethos and Aires’ commitment to well-being.
As the partnership kicks off at UFC® 302: MAKHACHEV vs. POIRIER, fans can expect to see Aires Tech’s presence at the event, which features a highly anticipated lightweight title fight and a thrilling middleweight clash. This collaboration signifies a new chapter in the realm of sports and technology integration, promising to deliver innovative solutions for health-conscious consumers worldwide.