With “innovationism” as its new philosophy, Trip.com Group comes roaring back – WiT

With “innovationism” as its new philosophy, Trip.com Group comes roaring back – WiT

Trip.com Group has made a powerful comeback, showcasing its ambitious goals and renewed vigor at the Envision 2024 Global Partner Conference in Shanghai. With a focus on “innovationism” as its new philosophy, the company aims to redefine travel in the age of AI.

Chairman James Liang emphasized the importance of innovation in the travel industry, highlighting the role of humans in driving creativity and progress. He introduced Trip Genie, an AI personalized itinerary planner that has seen significant success since its launch, doubling conversion rates and increasing user engagement.

CEO Jane Sun shared impressive results for 2023, with substantial growth in international bookings and revenues. The company is now poised for global expansion, recently launching in the Middle East and eyeing entry into South America.

Boon Sian Chai, Managing Director and VP International Markets, emphasized the role of higher-tier members and the younger generation in fueling Trip.com Group’s growth. The company is leveraging technology to create a seamless travel ecosystem focused on sustainability and user-generated content.

Yudong Tan, CEO of Air Ticketing, outlined ambitious plans to become the number one flight OTA in the world within five years. By focusing on building a robust supply chain, offering high-quality products and services, and expanding its direct customer base, Trip.com Group aims to achieve this goal.

The company’s international train business has seen notable expansion in Europe, while its Vacation business is set to innovate and disrupt the travel sector with new offerings and services. With plans for global expansion and a commitment to using travel as a bridge for peace and prosperity, Trip.com Group is ready to embrace new opportunities on its journey forward.