The cottonball-tailed, rabbit-eared bunnies in black strapless corsets that have inspired the notorious Halloween costume for young women are heading back to work in a newly designed club inside Manhattan’s new Cachet Boutique hotel. But it’s unclear if modern men and women are eager to visit the retro attraction.
The hotel is scheduled to open later this year, replacing the Out Hotel that closed last year. The new club will be located on West 42nd St. and “will be one of the most chic and sophisticated venues in the world,” Playboy Enterprises spokesman John Vlautin said.
The renovated club will feature a game room, restaurant, lounge and classic bunny servers, hostesses and cocktail waitresses with newly designed outfits. The hotel will also house 107 “design-led rooms,” wellness areas, outdoor event space and an outdoor Jacuzzi, Fox News reported.
The original chain of Playboy Clubs that were popular in the 90s and early 2000s were shut down over financial decisions, including putting the Playboy Mansion on the market for $200 million, which made the property the most expensive in the U.S.
The company also recently decided to stop publishing naked images, but Hugh Hefner’s son Cooper, chief creative officer of Playboy, said it was a huge mistake for Playboy to stop publishing nude photos of the models.
“When you have a company and the founder is responsible for kick-starting the sexual revolution and then you pluck out that aspect of the company’s DNA by removing the nudity, it makes a lot of people including me sit and say: ‘What the hell is the company doing?'” Cooper said in an exclusive interview with Business Insider.
The decision to reopen the Playboy Club comes amid women’s protests across New York, sparked by controversial claims by President Donald Trump. Travel guidebook publisher Pauline Frommer said that timing may be off.
“Retro is in, but I’m not sure this type of retro,” she told The Associated Press. “We live in this era when thousands of women are gathering in marches to protest. I’m not sure the zeitgeist is right for Playboy now.”
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