Good thing Budweiser kicked those Clydesdales and puppies to the curb.
The beer brand’s much-dissected immigration ad featuring a handsome actor as the company founder, Adolphus Busch, won the most online attention of all Super Bowl advertisers, according to iSpot.tv.
The Post predicted on Jan. 31 that Budweiser would win the Super Bowl after viewing the commercial from the ad agency Anomaly Global.
The spot showed the young Busch’s journey from Hamburg to the US, where he receives a cool reception as an immigrant, then on to St, Louis. The commercial is called “Born the Hard Way,” and generated 21.7 million views through 2 p.m. Eastern time Monday.
Ellen DeGeneres shared the ad, tweeting: “America is the land of freedom and opportunity and I’m glad Budweiser knows that.”
Budweiser’s owner, Anheuser-Busch, was the top advertiser in the game, buying three minutes and 30 seconds of airtime.
ISpot.tv, the measurement firm, sampled data from 10 million connected TV sets and calculated that Budweiser attracted the biggest share of digital voice, defined as the percentage of digital activity compared to all other Super Bowl advertisers.
When it comes to generating social actions, however, the Netflix teaser for season two of its spooky, “Stranger Things” series was tops, generating 558,989 social actions on YouTube, Facebook and Twitter, the company said.
The sexy Mr. Clean commercial, featuring the brand mascot in skin-tight white pants and gyrating as he mops the floor, scored the second-biggest share of digital voice. Scores are through 2 p.m. Eastern time.
The commercials this year eschewed the typical stereotypes of buxom women and dumb guys and instead went straight for social activism.
YouTube said Super Bowl ad watch time grew 15 percent versus last year, ot 350,000 hours.
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