By Kaitlyn Fisher, BEAT reporter
Are you looking for a place to buy custom motorcycle parts and accessories? Lowbrow Customs is now in Brunswick, and they sell both of those.
The company was originally in Medina, but they moved to Brunswick in February of 2016. They sell parts that are hard to find anywhere else – and are attracting both customers and acclaim. Tyler Malinky, the CEO, won the Medina County Economic Development Corp’s Entrepreneur of the Year award in 2016.
CEO Tyler Malinky with his award.BEATVideoProgram
The company has had a unique start. Malinky got his first motorcycle when he was 18, after being interested in them for years. He started with graphic design, but later started the motorcycle business on his own at home. He fixed motorcycles, and he learned by trial and error. The first 5 years, it was just him running it. Lowbrow Customs soon evolved to be the company it is today. After that, others joined in, and the business grew.
The employees of Lowbrow Customs also like using media and social media to advertise. There is an employee who is a photographer for the company, and they post those pictures on social media. They use Facebook, Instagram and more. They also try to get pictures in the paper. Ads are made more interesting and fun, as they show people racing on motorcycles, or other creative and interesting ideas to catch the attention of the viewer.
That’s not all though; Lowbrow Customs has a fun way to enjoy riding motorcycles and to get to know customers and other people. They do a campout in the summer, where the people there can ride motorcycles and camp out together.
Lowbrow showroom.BEATVideoProgram
“I suppose my biggest goal for Lowbrow is to keep doing what we are doing,” Malinky said. “That is, being motivated and excited by having a great group of employees, working in a fun industry, and making our customers shocked and excited with the level of service and quality of parts we offer.”
“If we could keep innovating, planning and going on motorcycle trips, making our customers happy, all during the normal course of business then I would say we are quite successful,” he added.
Lowbrow Customs is a unique company that has fun while they enjoy their hobby of motorcycles in many different ways. Visit their website at www.lowbrowcustoms.com.
Kaitlyn Fisher, a seventh-grader at Willetts Middle School, is one of over forty student “backpack journalists” (grades 6-12) in the award-winning BEAT Video Program. The Program is sponsored by Scene75, Plum Creek Assisted Living Community, Baskets Galore, Medina County Arts Council, Medina County Women’s Endowment Fund, Brunswick Eagles 3505 Brunswick Rotary Club and Lorain County Community College at Midpoint Campus Center. Go to www.thebeat22.com to learn more about the Program, or visit thebeat.pegcentral.com to view videos produced by the students.
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