Welcome to our Super Bowl 2017 commercials blog.
In the space below, we’ll be posting all the ads as they air — the good, the bad and the odd, from just before kickoff to the end of the game. So if you skipped a few ads during your bathroom break, just scroll down to find any you may have missed. Or, if you’re avoiding the game altogether, you can safely watch here without being exposed to any unnecessary gameplay.
In the comments, tell us all about your favorite spots.
T-MOBILE
The brand’s “Unlimited Moves” commercial stars Justin Bieber giving a rundown of various touchdown celebrations/end zone dances and their originators, including Rob Gronkowski and Terrell Owens. The ad asks those at home to post their moves on social media using #UnlimitedMoves.
#UnlimitedMoves with Justin Bieber | T-Mobile Commercial
BUICK
“Not So Pee Wee Football” stars Carolina Panthers quarterback Cam Newton and supermodel Miranda Kerr. “If that’s a Buick then my kid’s Cam Newton,” a dad says, watching his son’s football game as the car rolls us. Poof! His son is Cam Newton. Ditto with the coach — “If that’s a Buick, then I’m a supermodel.” Poof! Miranda Kerr.
Big Game Commercial with Cam Newton & Miranda Kerr | Buick
WONDERFUL PISTACHIOS
In “Treadmill” an elephant voiced by John Cena espouses the protein potential of the nuts as he runs on a treadmill, with disastrous consequences.
Ernie Gets Physical
PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES
Yes, there’s another one of these movies coming out. Good for Johnny Depp’s bank account, right?
Pirates of the Caribbean: Dead Men Tell No Tales: Extended Look
GODADDY
In “The Internet Wants You,” watch as the personification of the actual internet — yes, all of it — drives around rickrolling everyone.
The Internet Wants You | GoDaddy Big Game Commercial
BUSCH
In “BUSCHHHHH,” the beer brand fills its first Super Bowl commercial with a new plaid-clad spokesman (he’s called the Busch Guy) and the good ol’ “Buschhh” can-crack sound that just won’t stop.
“BUSCHHHHH” Super Bowl Commercial
H&R BLOCK
The tax preparer’s ad hyping its use of IBM Watson calls it “one of the most powerful tools our species has created.”
Future – H&R Block with IBM Watson Super Bowl Commercial
MOBILE STRIKE
See President Arnold Schwarzenegger cash in yet again on some of his most famous catchphrases, like “Get to the chopper!” and “Hasta la vista, baby!” in this spot for the mobile game.
Official Mobile Strike Super Bowl 51 TV Commercial | Arnold’s One Liners
SKITTLES
Everyone in this family lines up for a chance to “catch the rainbow” in their mouths in this spot, set against the age-old story of young romance.
Skittles | “Romance” | Super Bowl LI Commercial
MICHELIN
In an ad called “Need You,” the tire brand focuses on families embracing and reuniting in times of need. Michelin Super Bowl Commercial 2017 I Need You
AVOCADOS FROM MEXICO
Set in a “secret society” a la the Illuminati, “#AvoSecrets” (this is the long version of the commercial that aired on TV) informs us of all the things the group is responsible for — a faked moon landing, DeflateGate (“We found a fall guy for that one”), Area 51 (and Areas 52 to 54) and subliminal advertising (that one’s courtesy of Jon Lovitz shouting “eat them!”). Point is: The secret got out. People know avocados contain “good” fats.
#AvoSecrets | Avocados From Mexico | Big Game 2017 Commercial | Secret Society
GOOGLE HOME
All the comforts of a home sweet digitized home in this spot for the wireless home controller.
Google Home | 2017 Super Bowl Commercial
AFLAC
This surgery-themed spot for the insurance company features the one and only Aflac Duck.
AFLAC SUPER BOWL 2017 COMMERICAL Surgery
GUARDIANS OF THE GALAXY VOL. 2
Just before kickoff, we got a new teaser for “Guardians of the Galaxy Vol. 2,” the highly anticipated movie sequel due out this May. Here’s the extended version that was teased in the commercial. Baby Groot!
Guardians of the Galaxy Vol. 2 Big Game Spot
PIZZA HUT
George Takei (“Oh, my!”) stars in this spot for the restaurant chain (“Oh, my!”). And that’s pretty much the gist of it!
$6.99 George Takei Oh My Pizza Hut Commercial :30
GHOST IN THE SHELL
And here’s a new trailer for Scarlett Johansson’s controversial turn as Motoko Kusanagi in “Ghost in the Shell,” an upcoming movie based on the manga franchise and anime series.
Ghost in the Shell (2017) – Big Game Spot – Paramount Pictures
FORD
A ski lift that stalls out, a ladder that falls, a boat motor that won’t start, a car beset by snow and a cat with its head crammed in a tissue box represent “being stuck” in this ad, titled “Ford Go Further.”
2017 Ford Go Further | Ford Amy Kuperinsky may be reached at akuperinsky@njadvancemedia.com. Follow her on Twitter @AmyKup or on Facebook.
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