SHANGHAI, July 31, 2023 /PRNewswire/ — The China Digital Entertainment Congress 2023 kicked off on Thursday along with ChinaJoy, the country’s largest gaming event. Lu Xiaoyin, Joint CEO and Chairman of Perfect World Co., Ltd, as well as CEO of Perfect World Games, was among the esteemed guests in attendance.
During his keynote speech, Lu emphasized the rapid development of the Chinese gaming industry, which has greatly benefited from the country’s “digitization” strategies. He highlighted that the industry plays a crucial role in promoting digitization in various sectors, including empowering the real economy, boosting technological innovation and preserving cultural heritage.
Lu praised Chinese games for their unique ability to embody the essence of Chinese culture, offering a great source of inspiration for game development. In keeping with this approach, Perfect World integrates elements of China’s cultural heritage into its games. For example, the company artfully incorporated China’s intangible cultural heritage, Suzhou embroidery, into its mobile game “Tower of Fantasy”, and showcased the beauty of Chinese traditional opera Huangmei Opera in another mobile game “Zhuxian”.
Lu highlighted the inseparable connection between technology and the gaming industry. Specifically, he emphasized the critical role of digital intelligence technologies such as generative AI in optimizing game content creation and production methods.
Perfect World recognized the potential of AI technology several years ago and took important steps by establishing an AI hub. This center serves as a hub for applying AI in different production chains, including NPC creation, modeling, painting, and story development.
The gaming industry is driven by technologies like VR, AR, and AI, which inject vitality into the broader economy. Perfect World has collaborated with local governments and scenic spots to incorporate digital scenes into tourism to offer tourists an engaging experience.
Lu emphasized that Perfect World is an RD-oriented company, with high-quality products serving as the cornerstone of the company’s growth. The company focuses on two main categories: “MMO” and “card”. On the one hand, it updates the classic MMORPG genres, introducing mobile games such as “New Swordsman”, “World of Jade Dynasty”, “Fantasy New Jade Dynasty”, and “Perfect New World”. On the other hand, he creates games in different genres, such as “One Punch Man: World”, “Persona 5: The Phantom X”, and “Kai-Ri-Sei Million Arthur: Ring”.
Furthermore, Perfect World is actively seeking overseas distribution of its games, with “Tower of Fantasy” achieving remarkable success since its release in August 2022, and will soon be released on PlayStation.
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