– Hard Rock Kicks Off New Era of Lionel Messi Collaboration with Launch of New Messi Chicken Sandwich
– Now available worldwide at Hard Rock Cafe and select Hard Rock Hotels
HOLLYWOOD, Fla., July 12, 2023/PRNewswire/ — Hard Rock International once again partners with Global Brand Ambassador Lionel Messi to launch an eponymous dish: the Messi Chicken Sandwich, “Made For You”. by Leo Messi”. The new Milanese chicken sandwich is perfectly timed with Messi’s historic entry into Major League Soccer and, more importantly, in South Florida, home of the Seminole Hard Rock Hotel’s iconic Guitar Hotel.
“I am delighted to bring the flavors of my native country to the world with the launch of my very own Sándwich de Pollo, inspired by one of my favorite dishes, the Milanese,” explained Lionel Messi, global soccer sensation and international icon. “There has been no better partner than Hard Rock International to bring this to life. Like any great teammate, Hard Rock has been with me through the historic milestones, and I can’t wait for my fans around the world to get a flavor of one of my childhood favorites that still makes me feel at home, wherever I am in the world.”
The Messi Chicken Sandwich is inspired by Messi’s fondness for milanesas, an Argentine staple. Greatness comes in many forms, as this deliciously crispy Chicken Breast Milanese with melted provolone cheese and herb aioli demonstrates. Accompanied by fresh tomatoes and arugula for a winning bite every time, the Messi Chicken Sandwich is perfection in the hand, served on a toasted artisan bun.
“Leo Messi is not only one of the greatest athletes and cultural icons on the planet, he is also an ambassador who aligns very closely with our values as an organization,” said Jim Allen, president of Hard Rock International. We are very honored to partner with someone who embodies the champion and winning spirit in all facets of his professional and personal life, and we look forward to welcoming him to the United States as part of our great Hard Rock family.”
For more details to learn more about the “Greatness Happens Here” campaign visit https://news.hardrock.com/.
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