Celebrating the 50th anniversary of the Honda Works brand
TOKYO, July 13, 2023 /PRNewswire/ — Casio Computer Co., Ltd. today announced the launch of the latest addition to the EDIFICE watch line based on the brand concept of “Speed and Intelligence”. The new ECB-40MU is a collaboration between EDIFICE and MUGEN (legally known as M-TEC Company, Ltd.), the official brand of Honda.
MUGEN is involved not only in the manufacturing and sale of parts for Honda automobiles, but also in a variety of activities related to motorsports, including participation in F1TM, the Isle of Man TT*1 and top-tier racing in Japan as a professional racing team. Casio has been associated with MUGEN since the motorcycle endurance race in 1985 to support the company’s activities.
The new ECB-40MU is the first collaboration between MUGEN, which is celebrating its 50th anniversary, and EDIFICE, a line of Casio watches that embodies the world view of motorsports. The MUGEN brand colors of white, red, gold, and black are displayed on the dial, strap loop, and strap stitching, set against an overall black design. Along with the MUGEN brand logo, the Eye Commander logo, symbolizing the spirit of MUGEN, is engraved on the band. The engraving on the bezel features the font used on MUGEN-manufactured shift knobs. These special details give this watch the singular look that only a limited edition model can impart.
In addition to the carbon fiber-reinforced resin case and four-lug design inspired by the suspension used in formula racing cars, the strap is made of Alcantara, a material used in car interiors. sports shoes for their excellent durability and breathability.
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