– Hisense’s partnership with Discovery encourages consumers to “find their mission X” by inspiring a spirit of exploration and curiosity
QINGDAO, China, July 7, 2023 /PRNewswire/ — Hisense, the world’s leading consumer electronics and home appliance brand, has partnered with Discovery documentary channel to encourage people to explore new worlds and “find their mission X “.
Thanks to this collaboration, the two companies have produced a series of contents that document the adventures of Ping Fan, an underwater photographer, who finds his own Mission X thanks to his unparalleled ability to capture some of the most amazing and isolated places in the world.
Embarking on a cave exploration to uncover the secrets of Mexico’s mysterious caverns, which the Mayans considered the gateway to the underworld, Ping finds his own Mission X through partnership. But Mission X is not limited to Ping and diving. It’s a mindset anyone can adopt: a mindset that emphasizes discovery, exploration, and curiosity, and that ultimately drives people’s quality of life and happiness.
Hisense is on its own Mission X, in pursuit of the ultimate goal of perfect image quality. And while the company knows it will be challenging, it is confident that it will succeed on its journey. This mission is particularly evident in its new ULED X TV, which allows viewers to experience the true depth of color. Thanks to its 20,000 mini-LEDs, it brings to the market the brightest whites and darkest blacks of any TV, which translates into an ambient contrast 3 times higher than OLED TVs. The entire series of ULED products, and not just the new ULED X product, is designed to offer users the ultimate audiovisual experience and meet different needs.
Showcasing stunning images of an underwater cave and how Ping captured it, the documentary video shows this technology at its best, with the darkness of the caves in stark contrast to the sharp beams of light emanating from the ping.
The full documentary can be viewed on Hisense’s social media, while the Master Class Livestream will be available at 1:00 p.m. EDT on July 14 on YouTube.
About Hisense:
Hisense is a leading global brand of home appliances and consumer electronics. Hisense’s business spans multimedia products (with a focus on Smart TVs), home appliances, and intelligent IT information. In recent times, Hisense has grown rapidly and already operates in more than 160 countries.
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