Technology release facilitates seamless scalable connection
LONDON, HONG KONG and HOLLYWOOD, California, July 5, 2023 /PRNewswire/ — Ryff, the inventor of the VPP, has declared all brands and content owners free from industry conventions this July 4th. The launch of Spheera™ gives storytellers, creators, TV and movie studios, streamers and broadcasters around the world the freedom to connect.
Ryff’s Spheera™ platform acts as a bridge connecting 53 million small, medium and large brands from around the world with a vast set of visual content and breaks outdated industry conventions. Ryff is introducing a superior alternative and giving brands and content creators control.
market potential
New York-based research firm Radicle Insights, backed by the prestigious Chapman University Film School, has published a report highlighting the potential of television networks such as NBC, ITV, Channel 4 and Disney, among others, to generate more than 1,000 million dollars through the implementation of the VPP.
Scene Intelligence™, a technology invented by Ryff, uses patented AI, machine learning (ML) and visual computing to revolutionize the world of product placement.
Leveraging these advances, Ryff’s Scene Intelligence™ discovers and presents “buyable moments” to brands, opening up vast opportunities to connect with potential audiences. This includes an extensive streaming catalog comprising 250,000 hours of content, as well as live sports, new TV shows and movies.
In this way, they breathe new life into the stagnant product placement industry. A transformation that builds a seamless bridge between brands and their customers.
“Ryff’s Ryff’s approach is to identify the emotional triggers that drive our brand recall and, most importantly, sales,” said Frank Eribo, President of LØCI North America. “Ryff’s technology provides a perfect bridge between our trainers and our potential customers.”
Control and scale for brands, advertisers and content owners
Spheera™ is a comprehensive platform that ingests all types of visual media, including influencers and live sports. Spheera™ discovers moments that can be purchased individually or in bulk, allowing brands to create effective campaigns.
With a growing library of thousands of TV shows, movies and sports, brands can search for Virtual Placement Opportunities (VPOs™) that align with their products and target market. They can filter results based on market category, content genres, formats, and scenes.
Spheera™ builds a campaign report with data and performance analysis to ensure a highly effective campaign. Campaigns are easy to create, schedule, and track.
Relevant, repeatable and authentic, Spheera™ is the new era of product placement. Ryff has already been crowned the winner of the Comcast AI Lift-Off Challenge and Fast Company’s Next Big Thing in Tech.
ABOUT RYFF
Founded in 2018, Ryff is leading the charge in virtual product placement (VPP). Ryff drives the seamless and authentic convergence of content and brands.
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