– Spiro™ Reveals How Brands Can Build High-Impact Consumer Communities Through Latest n⋅Spiro™ Theme “Beyond the Living Room”
The series references white papers, practical applications, interviews, and other resources to highlight different areas of relevance to marketing and event planning professionals.
LAS VEGAS, June 29, 2023 /PRNewswire/ — Spiro™, the global brand experience agency for the NEW NOW™, introduces the newest installment in its thought leadership series, n Spiro™, revealing how brands they can build strong, high-impact brand communities in “Beyond the Living Room: The Four Phases of Community.” The n Spiro program explores a variety of topics relevant to today’s marketing, branding and event professionals, with the latest topic focusing on how and why brands need to move beyond transactional exchanges to build deeper relationships. with your customers, sparking connections that become ongoing brand communities long after an “event” ends.
“Beyond the Room” examines how important it is for today’s audiences to foster human connection, and how brands can design events and experiences to build connections that can nurture between brand activations and beyond. While connecting and building relationships with consumers has always been an important part of doing business, intentionally creating community is especially important today. This is because in recent years people have been faced with an “experience deficit”, that is, a decrease in the quantity and quality of time they spend with like-minded people.
“At the heart of the human condition is the desire for connection,” said Beki Winchel, Director of Innovation and Leadership at Spiro. “People want to feel seen, heard and valued. We want to find spaces to interact with other people who share our values and have those values reflect on us.”
This theme, “Beyond the Room,” focuses on the power of building brand community and how brands and marketers can design experiences that invite and foster a lasting connection between participants, audiences, and communities. brands, both “in the room” of a brand event and beyond it.
“People attend events, but they join communities,” said Jeff Stelmach, Spiro’s worldwide president. “Today’s event professionals must design experiences that unite and connect audiences wherever they are and how they want to engage, regardless of how media, messaging, or delivery methods have changed.”
n·Spiro’s thought leadership program features insights from brand experience leaders from across industries and explores a wide range of topics that help brands forge deeper relationships with their audiences. For more information about Spiro and the agency’s ongoing efforts to educate others through n·Spiro, visit ThisIsSpiro.com/nspiro.
About SpiroSpiro is the global brand experience agency for the NEW NOW™. We create global events and experiences that redefine the way humans connect, and bring them to life through integrated physical, digital, mobile and hybrid media. Working with some of the world’s most recognized brands, Spiro’s strategists, creators, innovators, builders, marketers and specialists are experts in analytical and strategic event management, creative design and production. Working together, we deliver high-impact expos, conferences and experiential events, product launches, sponsorship activations and consumer pop-ups that unite audiences, wherever they are.
CONTACT: Ashley Serafinaserafin@thisisspiro.com
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