– Plusgrade and EVA Air announce a multi-year partnership offering passengers the ability to upgrade to higher classes on their flights
MONTREAL, June 12, 2023 /PRNewswire/ — Plusgrade, the world leader in ancillary revenue solutions for the travel industry, is proud to announce today a multi-year partnership with EVA Air, Taiwan’s leading independent airline, which will enable passengers upgrade class. This partnership means that more EVA Air passengers will be able to enjoy its superior business class service and premium economy seats by bidding for upgrades. EVA Air passengers will have the opportunity to bid for an upgraded flight experience – including better seats, services and meals – seven days prior to departure. Currently, more than 20 routes are available for upgrades, including destinations in the US, Canada, Europe and Asia (including Australia). Over time, more routes will be added.
In addition to powering the upgrade experience, Points, Plusgrade’s loyalty business unit, also powers multiple products for EVA Air’s Infinity MileageLands loyalty program, such as the ability to purchase miles, reinstate expired miles, and earn miles for purchases made through EVA Mileage Mall and EVA Mileage Hotel.
“We are delighted to expand and strengthen Plusgrade’s partnership with EVA Air to provide their customers with an outstanding travel experience,” said Ken Harris, Plusgrade’s founder and CEO. “By leveraging our technology, EVA Air passengers can now enjoy premium travel experiences, which in turn generates significant ancillary revenue for the airline.”
Phocuswright , a leading travel industry research firm, forecasts the Asia-Pacific travel industry to rebound in 2023 and become the world’s largest regional travel market by 2025. This will offer EVA Air the opportunity to capitalize on the growing demand for premium travel experiences, enabled by leading Plusgrade technology.
You can learn more about EVABidDeal here.
About Plusgrade
Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. More than 200 airlines, hotels, cruises, passenger rail and financial services companies trust Plusgrade to create significant new revenue streams through incredible customer experiences. As the powerhouse for non-core revenue, Plusgrade has generated billions of dollars in new revenue opportunities through its platform for its partners, while creating enhanced travel experiences for millions of its passengers and guests. Plusgrade was founded in 2009, is headquartered in Montreal with offices around the world.
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