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BAODING, China, Dec. 2, 2022 /PRNewswire/ — On December 2, GWM held its 2022 overseas conference titled ONE GWM – LIGHT THE WORLD in Bangkok, Thailand. GWM revealed the global brand building and product layout, and further clarified its brand strategy.
More than 200 dealers from more than 50 countries and regions attended the event, such as Australia, GCC and ASEAN.
Mu Feng, Chairman of GWM, announced the brand’s new strategy to global partners, that is, the brand will develop bundled channels and a large global single product around the “ONE GWM” concept; Meanwhile, it will increase investment in RD based on its forest ecosystem, to accelerate the transformation of the brand into a global smart technology company, and build a global array of RD facilities.
GWM continued growth in overseas markets even during repeated pandemic outbreaks and chip shortages. In October 2022, the total sales volume abroad exceeded 20,000 units, with a year-on-year growth of 49.6%. From January to October, GWM’s cumulative sales exceeded 130,000 units, up 18.6% year-on-year, underscoring the brand’s growing strength in globalization.
GWM has already launched a series of new energy products in the world, showing its leading strength in new energy and intelligent vehicles, and consolidating the global influence of GWM’s new energy products. With a course set for the future iteration of new energy models, it will also launch advanced new energy and smart products to meet the demand of green travel users in the global market.
By deeply capturing consumer demand, GWM will enhance global user satisfaction through category and marketing innovation. According to Parker Shi, Vice President of GWM, the brand plans to invest more resources in activities such as fan carnivals, car-buying festivals, and sports game-based marketing, along with deeper immersion into the markets of different categories. with dozens of vehicles from its five main sub-brands, namely HAVAL, TANK, PICKUP, WEY and ORA. With this, GWM hopes to increase its appeal to more potential users.
At the event, the GWM Thailand representative shared the branch’s local experience in successful operations. Through a unique operating model that combines Online to Offline measurement for information consultation and on-site experience, together with a door-to-door service, it facilitates the car buying process for users. This new green path of the branch has become a model for the success of GWM’s operations in overseas markets.
Supported by advanced technologies, GWM will speed up its expansion abroad comprehensively, promoting its products, technologies, services and others throughout the entire industrial chain to be launched in overseas markets. As the brand builds a global influence, it will meet the demand of global users along with its distributors around the world.
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