(Information sent by the signing company)
The insurer launches a global campaign, created by the My Dear Watson agency, to link its business activity with its social commitment, very focused on protecting people.
The pieces call to action, with
Until the month of December, the campaign will be spread among the main media, social networks and platforms, such as YouTube.
MAPFRE has launched ‘The call that touches us’, an innovative and creative communication campaign whose objective is to convey to society that sustainability has always been present in the company’s strategy and that its business model contributes to the development of society, from the development of its activity, as insurers and investors.
In this sense, the campaign, designed by the My Dear Watson agency, focuses on the fact that “At MAPFRE we have insurance for everything that can happen to you, but we also do
The pieces, lasting 30 and 60 seconds, also make it possible to publicize MAPFRE’s most important public commitments, such as achieving emission neutrality by 2030 in all the countries where it is present, ensuring that 100% of its preferred network of suppliers is approved with ESG criteria, and that 3.5% of its workforce is made up of people with disabilities by 2024. Regarding this last commitment in particular, a piece has been developed with the message, “Suffering an accident It can happen, but being discriminated against because of a disability cannot happen.”
The campaign will be broadcast until next December among the main media, both print and digital, as well as on the main social networks and platforms, such as YouTube.
A context of urgency
MAPFRE is aware that it is in the Decade of Action, a context of urgency in which it has the unique opportunity to collaborate to face social and environmental challenges.
The company knows that, in the face of global challenges, the response can only be collective, hence its main sustainability claim, which stands out in the campaign, is
The campaign is available at: https://www.mapfre.com/sustainability
DATASHEET:
Agency: My Dear Watson
Managing Director: Isamar Blanco
Executive Creative Director: Miriam Martínez
Creative Director: Álvaro Díaz
Audiovisual Art Director: Luna Domínguez
Head of Design: Pedro Martinez
Copy: Daniel Coca
Director of Strategy: Ana Serrano
Account Director: Paloma Atienza
Accounts Team: Giovanna Canu
Audiovisual production: My Dear Watson
Campaign title: “The call that touches us”
Video/campaign pieces:
Generic – 60”
Generic – 30”
Call 1 – 30”
Call 2 – 30”
Madrid, November 10, 2022. For more information, you can contact: Nuria del Olmo, MAPFRE Communications. Tel. 606537889. Email: ndelolm@mapfre.com
