“Fulli”, it is the name of the new petrol station is being launched by APRR (Autoroutes Paris-Rhin-Rhône), one of the companies responsible for the operation of the French motorway network. The first station Fulli was inaugurated on the 2 April and is located on the area of Dracé, at the edge of the A6 motorway towards Lyon. Previously, it is Total, which distributed the fuel in this area.
This is the first time in France that a dealer, freeway launches its own petrol station. The goal is simple: reduce the invoice of the car. “We want to re-establish a new price-quality relationship. We are now averaging 15 to 18 cents cheaper than the stations located on the highway,” tells the Figaro Xavier Rigo, deputy general director of Autoroutes Paris-Rhin-Rhône (APRR). To reduce the price, APRR, which also manages other services such as catering – says he has “worked every cost”. “But we can’t be competitive compared to the larger surfaces”, concedes Xavier Rigo.
other openings envisaged
More generally, APRR – second dealer the French motorway with the management of 2300 kilometers, ” explains that the opening of petrol stations and part of a “new concept of areas of highway. To this end, APRR put on the aspect of “well-being”. In Dracé, the building of the area of the highway will be fully rehabilitated. A space of “family” and a “bubble beauty” to be able to relax are also provided.
other openings of petrol stations are envisaged? “We will seize the opportunities of the end of the contract. Fifteen tenders will take place in 2020 and 2025,” says Xavier Rigo. The result will also depend on the success, or not, of the station of Dracé. To maximize its economic model, based on low prices, Fulli should “volume”. Contacted by our colleagues of the Paris , the Sanef and Vinci Autoroutes, the other two heavy weights of the sector, have indicated that they did not intend to launch the same concept on their networks. As to the French Union of petroleum industries (Ufip), she explained to the Figaro that she does not wish to take a position on the launch of Fulli.
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