A new KitKat “green” arrives in Europe. His name? The KitKat “Green Tea Matcha”. It will be available in stores in europe from the end of February, says Nestlé in a statement. Contacted by Le Figaro , Nestlé, however, was not able to say precisely when this new product would be available in France. As a reminder, KitKat is a brand of chocolate-coated biscuits, created in England in 1935, and currently distributed by Nestlé in the world.
“We are thrilled to bring back one of the KitKats japanese the most iconic in Europe this year,” said Alexander von Maillot, global head of confectionery at Nestlé. This new product does indeed come from Japan, where it is marketed since 2004 and where he is very popular. Matcha is a traditional drink based on green tea powder, which is appreciated since centuries in Japan, often in the context of a tea ceremony developed. The KitKat “Green Tea Matcha” will be combined with the white chocolate smooth and will be manufactured in Hamburg, Germany, from cocoa beans and matcha green tea from Japan and China.
The chocolate “coloured”: a new trend
The launch of this product done following the introduction of “KitKat Ruby” in Europe in 2018. The Nestlé group describes as wanting to “meet the growing demands of consumers who like to experiment with new trends”.
” READ ALSO – Nestlé launches its KitKat chocolate pink
In a general way, the chocolate market seems to redouble our imagination to satisfy the new tastes of consumers around the world, which – if there we rely on surveys, are attracted to the chocolate “coloured”. The chocolate “green” has joined the black, the white, the milk and the pink in the rays.
