DerOnlinemodehändler Zalando wants to increase delivery of algorithms for which people have previously been employed – such as dasVersenden of advertising e-mails. In future, products would be applied more personalized with algorithms and marketing department would be rebuilt, company shared. Previously, Faz.net had reported about it.
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AmBerliner location of company will refore be affected between 200 and 250 places of DerUmstrukturierung. The employees are to be transferred to or areas or get cancellation contracts, said co-chief Rubin Ritter. The online retailer employs about 15,000 employees worldwide, of which 6,000 are in Berlin.
Despite restructuring, company wants to recruit anor 2,000 employees, most of m in capital, where SichZalando is currently building a new headquarters. “We expect marketing to be nochdatenbasierter in future. For this we need a higher highestproportion developers and data analysts, “said Ritter.
According to manager Moritz Hahn, online retailer wants to use collected data of its customers in order to address m more personally. In addition, national companies of Zalando BeimMarketing should become more independent.
