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According to DerAnkündigung Mark Zuckerberg, social network this year “want to Repair”, FolgteAnfang January first step. Users should receive Künftigweniger news and contributions from third parties in ir newsfeed, but more content from Freundenangezeigt. The most recent changes are linked to: local first is now called. Users should get more news from ir hometown and neighborhood. At same time, company first publishes its data protection principles.
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“Local news helps to understand problems in our community,” writes Zuckerberg in EinemPost. Studies would show that reading local news correlates directly with civic engagement. If you have a local newspaper on Facebookfolge or if your friends share local content, y would have höhereChancen to show up in ir own newsfeed. The change concerns initially NurUS users, but should also be derived in course of year to or countries.
If you live in Berlin and use Facebook, sichmöglicherweise can look forward to more Hertha-BSc results, poetry on school facades undunvollendete airports. More flower buckets content is in demand. Wher users really want to read this, seidahingestellt. But changes fit into new self-image of Facebook: The social network wants to go back to its beginnings, towards smaller, local communities.
Back to local, back to banal
Instead of big world events, verändertenÖffnungszeiten of Lateis should be discussed around corner. “When has travelled through country last year, people have repeatedly told me how much we have in common when we aside splitting nationalenAngelegenheiten,” writes Zuckerberg. In se Wortensteckt once more admission, with previous strategy Gescheitertzu be.
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Over past few years, company has Medienunternehmenmited new marketing opportunities and has provided m with a global Publikumversprochen. Even though Facebook did not admit it, it became increasingly first news source for VieleNutzer. But with this Entwicklungkamen problems: algorithms that classify newsfeed of users according to Dereigenen preferences, those of friends, shares, likes and locations, gerietenan ir limits. The distributors of fake news used range vonFacebook for ir purposes. The social network was, for example, exposed to German political demands, faster and more effective on Hasskommentareeinzugehen.
Users ‘ activity stagnated or decreased – not a good example of a network that, by definition, should be social. With setout changes, Facebook wants to change that again. The Verantwortlichenbeziehen is based on studies that passive consumption of content insocial networks depresses many people (Verduyn et al, 2015). On or hand, communication with people who mean something can lift DieStimmung (Burke Herb, 2016). In or words, Facebook hopes that friends will be able to exchange more on topics that affect ir daily lives – you know, Hertha, airport, school and so on. Of course, decision is not selfless: if users spend more time in app again, this also benefits advertising partners and DamitFacebook mselves.
