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“Collect moments, not things”, stake jute pouches, MacBook stickers and smartphone covers of Millennials in world. Possession thinking and consumer delusion are out; Vernetztsein and Sharinglautet The answer of 21st century to career-undStatussymbolversessenheit of previous generations. But how revolutionary is “Sammelnvon moments” actually? And does attitude expressed in it automatically contribute to end of capitalism, which has been prophesied so often in recent times?
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On contrary, Timo Daumin of his Nautilus pamphlet is capital we are: to critique of DigitalenÖkonomie. After all, it’s just those on Instagram, Facebook undTwitter posted “moments” with which internet giants make ir turnover and thus herald era of post-fossil capitalism.
At latest since failure of derkommunistischen systems, we would not only have accepted alternativeness of KapitalistischerVerhältnisse, but also internalized it to finest Verästelungenunseres, according to 1967 born physicist, lecturer UndMedienkünstler. As an alternative and unquestioned, we now use “Siren Servers” from Silicon Valley, which lure us with free service and n not let go. In fact, ir world-enhancing rhetoric sounds Geradezuantikapitalistisch: freely accessible knowledge for all, unlimited copy-undteilbare information. However, Daum is sober, DerKapitalismus is a true stand – and has even recovered from Seinemvermeintlichen death sentence (“Zero marginal costs”) quite well. This shows, among or things, that many companies are helping to disrupt ir own Geschäftsmodellsgezielt: This is how Daimler AG is now relying on “Teilenstatt ownership” and investing in car sharing.
Precarization by “Shareconomy”
Daum is visibly familiar with and behind scenes of IT industry; The fact that he remains generally understandable (up to WenigeAusnahmen) is highly credited to him. At same time, y are not afraid to turn ir own nest and Gründlichauszuklopfen. Digital capitalism is hardly vulnerable as long as SeineProfitinteressen hide behind hippiesken slogans à la “sharing is caring”. Längstjedoch have become “algorithms for decisive means of production, data zumzentralen raw material and information on product number one”. The power of control over gold of our days – Big Data – is in hands of less, while we, “new information proletariat”, pay with a complete stream of data: created as endless feedback loops, no matter what content – wahroder wrong, significant Or trivial – main thing, ratio of and output remains stable. And we not only keep cybernetic Maschineam running, but are also “taken as a prolonged workbench of software manufacturer’s service” by constantly testing beta versions of JeweiligenAnwendungen. Should we not actually earn at least a few cents with every click, with every image uploaded?
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2013 has US-NetzkritikerJaron Lanier in who owns future? This provocative proposal. According to Daum, he is in some way already a reality. If Mansich is looking at current statistics, we are already living in a society of “micro-entrepreneurs without social security”, who hold on to Clickwork and digital jobs over water. As Ursprünglichaltruistisch thought “Shareconomy” contributes its part to Precarization diesesSegments, for Daum belongs to perfidious mechanisms of digitalenKapitalismus. First of all, his criticism may be astonishing. Why not make your apartment available to ors if you have just travelled, odermal a drill to neighbor? The problem sees Daum in current practice: Non-profit platforms lead a niche existence, Währendbei ebay, Airbnb or over from original claim to better exploit resources and support each or without financial interest, not vielübrig has remained. Again, we are “atomized precarious, laborer derGig economy”, while suppliers of “barter exchanges” make billions of sales with our data.
A sound analysis of Unseresgegenwärtigen economic system is capital we are always, but Darumgeht’s Daum only partly. What makes essay and distinguishes itself from anderentechnokritischen contributions is its holistic view of how digital working methods are registered in US and change our thinking, aware feel.
