MADRID, 12 Dic. (EUROPA PRESS) –
The fashion firm Blue Banana promotes its expansion in Spain with the opening of ‘corners’ in El Corte Inglés shopping centers, as reported in a statement.
Specifically, the brand has inaugurated two new points of sale that are located in the Sanchinarro (Madrid) and Marbella (Málaga) centers.
“This agreement enables us, while maintaining our essence, to bring adventure to another type of public at the hands of El Corte Inglés, which we have always followed and with which we hope to be able to carry our message and continue to inspire new generations”, has explained the co-CEO of Blue Banana, Nacho Rivera.
The fashion brand, native to the Internet after being born on social networks, began its omnichannel strategy in 2020. Two years later, the Spanish company has a total of 11 physical points of sale throughout the country: eight of its own physical stores located in Madrid , Barcelona, Valencia, Seville, Malaga, Zaragoza and Bilbao, as well as an ‘outlet’ in San Sebastián de los Reyes (Madrid), to which is added the opening of these ‘corners’ in El Corte Inglés.
For his part, the co-CEO of the firm, Juan Fernández-Estrada, has underlined his intention to continue promoting its presence in shopping centers. “With El Corte Inglés we want to reach even more corners of our geography, advancing in omnichannel and complementing the rest of the brand’s channels. We find ourselves at a unique moment to bet on the expansion and consolidation of Blue Banana”, he indicated .
In this way, Blue Banana plans to exceed 10 million in turnover in 2022 after closing its most “successful” ‘Black Friday’ campaign in its history, as well as making the definitive leap into the international market.
