New Jersey-based discount retailer Burlington Coat Factory is reportedly the latest to cut ties the Ivanka Trump brand.
All traces of Ivanka Trump’s merchandise disappeared from the company’s website, according to racked.com.
Business Insider reported that products from the brand stopped appearing in searches on the site as of Friday.
Company officials did not immediately respond to an email from NJ Advance Media requesting comment. It was unclear whether Burlington stores still carried the brand.
The New Jersey-based company is the latest in a growing line of retailers that are dropping the first daughter’s clothing and accessories line.
Sears and K-Mart announced in a press release that it removed “a very small number of Trump products” from its websites to focus on more profitable items, but was still offering them online through outside vendors.
SHC Speaks: Sears Holdings Responds To Weekend Headlines https://t.co/VvGL1snlHg
— Sears Holdings Corp. (@SearsHoldings) February 13, 2017
Last week, Nordstrom drew the ire of President Donald Trump, who tweeted that the company treated his daughter “unfairly” after cutting her brand. Nordstrom said low sales were the reason behind the decision.
The Wall Street Journal reported Saturday that sales of her products slumped at Nordstrom in the last fiscal year by 32 percent.
A Neiman Marcus representative told racked.com that the retailer also decided to drop the brand’s jewelry from its offerings last week.
And T.J. Maxx and Marshalls reportedly cut Ivanka Trump displays from its stores and mixed the clothing into regular racks.
The president has been called out by ethics watchdogs for supporting his eldest daughter, and top Trump aide Kellyanne Conway was criticized for plugging the brand during an interview on Fox & Friends.
White House Press Secretary Sean Spicer said Conway was “counseled” after the interview.
Rajeev Dhir may be reached at rdhir@njadvancemedia.com. Follow him on Twitter @googasmammoo. Find NJ.com on Facebook.
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