-AWC strengthens its long-term partnership with world-renowned Nobu Hospitality to launch two iconic Plaza Athénée hotels in top global destinations New York and Bangkok, setting a new benchmark for ultra-luxury hospitality
BANGKOK, June 15, 2023 /PRNewswire/ — Asset World Corp Public Company Limited or AWC, Thailand’s leading integrated lifestyle real estate group, strengthens its long-term partnership with Nobu Hospitality, the lifestyle brand of fastest growing and most iconic luxury in the world, to develop the Plaza Athenee hotels in New York and Bangkok, bringing the new level of ultra-luxury to iconic heritage buildings in two of the world’s most visited cities. Under this collaboration, AWC and Nobu will partner to launch the world’s most extraordinary hotels in prime strategic locations in New York and Bangkok under the Plaza Athenee brand. Leveraging AWC’s strength in real estate development and hospitality, the two partners will develop these two heritage buildings, each with its own rich history – Hotel Plaza Athenee New York known as one of the most famous and luxurious hotels in Manhattan, and another special EAC building recognized as one of the most beautiful buildings in the best location along the Chao Phraya River in Bangkok – synergizing two flagship properties in AWC’s growing portfolio.
Wallapa Traisorat, CEO and Chairman of Asset World Corp Public Company Limited or AWC, stated: “AWC is delighted to expand its collaboration with Nobu Hospitality, which marks another important milestone in our partnership. With our shared vision of creating a unique experience for customers and developing sustainable values for all stakeholders, AWC has found the ideal partner for our special flagship projects.We are very excited about the development of these two unique projects, the Plaza Athenee New York Hotel, an award-winning property and one of the best hotels in New York for many consecutive years.The building, located on the Upper East Side, on 64th Street between Park Avenue and Madison Avenue, one of the most coveted luxury neighborhoods in New York, will become the Plaza Athenee Nobu Hotel and Spa New York – In Thailand, EAC’s heritage building along the Chao Phraya River will become the Plaza Athenee Nobu Hotel and Spa Bangkok. These hotels will offer the unique luxury experience of the Plaza Athenee brand and modern luxury with minimal Japanese tradition from Nobu, the world’s most renowned lifestyle brand.”
“AWC’s investment in the Plaza Athenee New York Hotel builds on AWC’s growth strategy, which will lay the foundation for continued and sustainable growth. This unique and special investment has been endorsed by the company’s Board of Directors and is in the process of shareholder approval. We believe that investment in this landmark New York project can unlock further growth for AWC, while expanding the company’s strategic positioning and client base.”
Trevor Horwell, CEO, Nobu Hospitality, said “We are deeply grateful that AWC has entrusted us with the development of two of its most valued properties, in the most iconic buildings and historic areas of two exceptional cities. We are privileged to collaborate closely with the AWC team, led by visionary CEO, Khun Wallapa Traisorat, who is leading an exciting and innovative approach to the hospitality industry.The Plaza Athenee Nobu Hotel and Spa Bangkok and Plaza Athenee Nobu Hotel and Spa New York will redefine the standards of luxury and sophistication not only in Thailand, but also in the US. This partnership allows us to embark on an extraordinary journey together.”
AWC and Nobu will transform two emblematic heritage buildings in New York and Bangkok into the Plaza Athénée hotel, located on the historic Upper East Side, close to Central Park, museums, consulates and luxury shops, and in an emblematic building located in the best location along the Chao Phraya River in Bangkok. The Plaza Athenee and Nobu brands will combine the ultra-luxury experience of Plaza Athenee and Nobu’s world-renowned modern luxury lifestyle brand. Both hotels feature a classic design that combines modern simplicity and classic European architecture. Both hotels are scheduled to open their doors in 2026.
Housed in a building almost a century old, the Plaza Athenee Nobu
In Bangkok, the Plaza Athenee Nobu Hotel and Spa Bangkok will offer ultra-luxury hospitality and a unique world-class dining experience, with AWC and Nobu developing the East meets West concept, integrated into the River Journey concept. Registered as a historic site, the EAC building was founded in 1884 by Captain Hans Niels Andersen, a Danish seaman and businessman who founded the East Asiatic Company. The hotel will further elevate luxury travel in Thailand by connecting with other AWC projects along the Chao Phraya River, creating a unique riverfront experience for both Thais and international visitors.
AWC and Nobu will recreate iconic riverfront heritage buildings and offer a unique hospitality experience, including other select dining offerings. By preserving the original building structures and inherent art, we aim to instill pride in this historic area, thereby creating long-term sustainable value for the surrounding communities. The Plaza Athenee Nobu Hotel and Spa Bangkok will also include a special Nobu Cruise for private events tailored to guests.
“The development of these extraordinary hotels in two major global destinations with Nobu Hospitality will also reinforce the long-established Plaza Athénée brand, together with the unique and modern luxury lifestyle of the Nobu brand, to offer the best products and services to travelers around the world. Through this strategic partnership of AWC and Nobu Hospitality, we believe we will build a new benchmark and create long-term sustainable value for the industry,” added Wallapa.
Today’s announcement follows an exclusive agreement that AWC signed with Nobu Hospitality in July 2022 to open Thailand’s first Nobu restaurant in 2023 on the top floor of The Empire, the iconic mixed-use office and lifestyle complex of AWC located in the bustling central business district of Bangkok.
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