LONDON, March 24, 2023 /PRNewswire/ — Captiv8, a leading influencer marketing platform, is pleased to announce the global launch of its Creator Affiliate Suite. The Creator Affiliate Suite was initially launched in the US market last year, and was followed by launches in the UK, Italy, Germany, France, Mexico, Canada and Japan.
Captiv8 Creator Affiliate Marketing Solutions will enable brands to:
For affiliate builders, Captiv8 offers a best-in-class experience: from simplified sign-up and authentication to ongoing care through a team dedicated to builder success, weekly newsletters, content inspiration and actionable channel insights, top-performing posts and trends.
Leading these efforts is Bill Kantar, a seasoned executive with extensive experience in the influencer and digital media space, along with Rafe Oakes, who manages commercial efforts across the UK.
“Captiv8’s Affiliate offering is the only solution built specifically for Affiliate Builders. As creator practices, affiliates and paid social networks continue to converge and creators make their lives easier to shop for , we offer brands the ability to build a first-party creator affiliate network, where brands own their relationships with creators through Captiv8.Just a few months after our US launch, we’re already seeing brands that have recruited tens of thousands of Creator Affiliates, driving millions of dollars in Sales,” said Bill Kantar, Director of New Markets for Captiv8.
In addition, Captiv8 is proud to announce its membership of the Influencer Marketing Trade Body (IMTB) UK, a professional membership organization dedicated to building a sustainable future for the influencer marketing industry. By joining the IMTB, Captiv8 will help promote professionalism, unity and best practices throughout the industry.
“We are delighted to join forces with the Influencer Marketing Trade Body and work alongside our counterparts in the UK and EMEA regions, with the aim of building a better landscape for influencer marketing practices and driving the industry forward,” explained Bill. Kantar, Director of New Markets at Captiv8.
“We are delighted to have Captiv8 as a new member of IMTB. Forward-thinking platforms and agencies understand that to maintain the meteoric growth rate of influencer marketing we need to demonstrate responsibility and professionalism to our clients. IMTB offers its members a unified voice and coordination, as well as a channel for sharing best practices, we look forward to working with Captiv8 to help realize the full potential of our industry,” said Scott Guthrie, CEO of IMTB.
To learn more about Captiv8 and the latest features of its platform, or to download our newly released DEI Global Influencer Marketing Planning Calendar, visit Captiv8 today.
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