Clé de Peau Beauté’s revolutionary skincare science experienced at a three-day global event that also debuts Refik Anadol’s “Unseen Intelligence” immersive AI art installation
TOKYO, June 28, 2023 /PRNewswire/ — Clé de Peau Beauté, the SHISEIDO Group’s global luxury skincare and makeup brand, held a global event in Tokyo, Japan from June 26-28, 2023 Celebrating and revealing its revolutionary scientific approach to skin care, “Skin Intelligence,” this three-day event immersed guests in the brand’s unwavering commitment to innovation and scientific approach to beauty. . Guests from more than 18 countries were joined by two of the Clé de Peau Beauté Global Brand Ambassadors, Ella Balinska and Diana Silvers. The Shiseido Global Innovation Center in Yokohama hosted the exclusive world premiere of the skin genetic network, visualized for the first time. This network is made up of an internal collective that works independently of the neural network that powers the brain. A visionary collaboration with celebrated artist Refik Anadol was also debuted. Anadol’s immersive installation “Unseen Intelligence” is located in Tokyo Midtown, in the Roppongi district. Anadol brings his pioneering approach to data narratives to imagine the hidden world of skin.
Since the brand’s launch in 1982, Clé de Peau Beauté has been committed to deepening the understanding of Cutaneous Intelligence: the skin’s innate ability to distinguish between positive and negative stimuli in order to maintain an optimal state at the level of the epidermis. Clé de Peau Beauté develops new technologies that support the skin as a “thinking” organ, boosting its repairing and defensive abilities to boost its innate self-care capacity, the most powerful catalyst for achieving optimal skin radiance.
Mizuki Hashimoto, Brand Director of Clé de Peau Beauté, stated: “I am proud to showcase our unwavering commitment to innovation through Skin Intelligence to beauty experts around the world. With our unique approach to skin care, we have cemented our position as industry pioneers, redefining the future of skincare. I am excited about the limitless possibilities that await us for a brighter future.”
Kiyoshi Sato, CTO of Clé de Peau Beauté, said: “It has been a privilege for us to welcome so many beauty experts from around the world into our labs, where, for the first time, we unveiled a successful visualization of the genetic network of the skin, which has significantly advanced our understanding of skin’s inherent intelligence. To commemorate this scientific achievement, we provided the data cluster to Refik Anadol, who brought it to life with his art. Together we have been able to reveal a world we know that exists and of which we have been trying to catch a glimpse of for so long”.
The collaboration between Refik Anadol and Clé de Peau Beauté was born out of the brand’s ambition to bring the invisible, autonomous Skin Intelligence system to life and create a memorable experience that educates and inspires audiences around the world.
Contributing artist Refik Anadol said: “Refik Anadol Studio’s collaboration with Clé de Peau Beauté is based on a unique analogy between skin intelligence and artificial intelligence from the perspective of ‘making the invisible visible’, a vision we pursue. since our founding. Clé de Peau Beauté scientists study the invisible vital forces: the invisible networks of our thinking organ, the skin.”
Acerca de Clé de Peau Beauty
Clé de Peau Beauté, the global luxury brand of Shiseido Co., Ltd., was founded in 1982 as the pinnacle of luxury and science. Clé de Peau Beauté means “the key to the beauty of the skin”. The brand’s philosophy is to unleash the power of a person’s radiance by harnessing makeup technologies and revolutionary skincare science. Always guided by exquisite aesthetic sensibility and a commitment to innovation, Clé de Peau Beauté has infused its products with modernity, advanced science and dynamism to emerge as an industry leader. It helps provide such an extraordinary luminosity that emanates from within. Available in 23 countries and regions around the world.
Official website of Clé de Peau Beauté: www.cledepeau-beaute.com Official Instagram of Clé de Peau Beauté: instagram.com/cledepeaubeaute
Acerca de Refik Anadol
Refik Anadol’s work uses data as raw material and encourages us to rethink our relationship with the physical world, decentralized networks, collective experience, and the creative potential of machines. Anadol’s AI data sculptures, live audiovisual performances and environmental installations are unparalleled in their field and have been exhibited in prestigious venues around the world, including the Center Pompidou-Metz, the Venice Architecture Biennale and the Museum of Modern Art in New York.
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