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Hong Kong, December 13, 2022
Tia Lee (Lee Yu Fen), an international C-pop singer, TV and film actress, and fashion icon, today released the long-awaited music video for her new song “Goodbye Princess” exclusively on YouTube and Weibo. The song marks another milestone in Tia’s global rise.
Tia Lee has stated: “I am very excited about this new chapter of my life and my professional career. Both the song and the music video are inspired by my personal journey. I think it is a story that anyone can relate to, especially women, since society’s judgments fall especially on them. We all have an inner strength, although sometimes the world makes it difficult for us to express it. I hope that “Goodbye Princess” becomes a call to all women to embrace their strength inner and lean on each other to know their own truth.” The concept and talent behind the creation of “Goodbye Princess” “Goodbye Princess” is an official farewell note written by Tia Lee to her former self, saying goodbye to the past and reinvents itself to explore a new world. With female empowerment at its core theme, the song aims to encourage all women to build a brighter future for themselves. Notably, it is the first Chinese song produced by a Grammy Award-winning producer, Swizz Beatz, hitmaker for a long list of music legends such as Madonna, Britney Spears, Beyonce, Justin Bieber, Jay-Z and many more. The music video for the song was produced by Actual Objects, a Los Angeles-based experimental multidisciplinary studio that has designed unique aesthetics for international brands and artists such as Nike and Travis Scott. Set in a hyperpop fantasy world, the cyberpunk-inspired music video shows Tia’s metamorphosis from an icon living in a protective environment and under constant public gaze, into a darker yet braver person. , ready to take on the world.Tia thanks the production teams, who have captured her image in the beautiful and creative animations, stills and trendy videography, “This time I’m back in the form of hyperreality.” If the animations were a fiction of the past and the moving images spoke of the present, the future emerges from the combination of both. Now I’m excited to transport everyone into this futuristic fantasy world, which is my last goodbye to the past as we step into the future together.” Clever pre-launch campaign for “Goodbye Princess” sets a new record for C-pop, with over 100 million views worldwide in just one month.Last month, the “Goodbye Princess” pre-launch campaign featured a 6-episode animated series that told Tia’s story within the music industry and entertainment, as well as its subsequent reinvention.This clever pre-launch campaign, combining animation, music and fashion videography, has achieved a C-pop music pre-launch record of over 100 million views in one month. The pre-launch campaign is on track to become the most successful promotional campaign of all time by a female C-pop artist. The entire series and accompanying fashion videography p They can be viewed on Tia’s social media channels.Official Press Materials: “GOODBYE PRINCESS” Music Video: https://youtu.be/VwxtUuZYsuY https://weibo.com/1396928042/MiMX0oPdI “GOODBYE PRINCESS” single cover : https://www.instagram.com/p/Clxu8nWNdOE/… https://www.facebook.com/photo?fbid=6969…(for download) ROLLACOASTER UK cover: https://www .instagram.com/p/ClUA1Swtnyk/… https://www.facebook.com/photo/?fbid=688…(for download) Vogue Hong Kong cover「The Voice」: https://www .instagram.com/p/Ck7_neKsh_w/… https://www.facebook.com/photo/?fbid=681… (for download) Tia Lee Official Channels: Instagram @leeyufen: https://www .instagram.com/leeyufen/YouTube: https://www.youtube.com/@tialeeofficial/Facebook: https://www.facebook.com/leeyufentialee/Weibo: https://weibo.com/u/1396928042/ About Tia Lee ” Lee Yu Fen: Tia Lee (李毓芬), born in Taipei, is an Asian C-pop singer, film and television actress, and fashion icon. In addition to her acting roles and her music career, Tia often appears at major fashion events. As a fashion icon and trendsetter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire and shares her beauty and fashion tips through various Vogue social media channels. .
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