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In a world where the trend towards vintage has gained ground, pre-owned jewelry stands as symbols of personality, prestige and history. Grau, recognized for its commitment to excellence in jewelry, presents in collaboration with the singer Russian Red its latest initiative, “Pre-owned”, a collection that rescues the essence of the classics, restoring and revaluing renowned vintage jewelry and watches. firms
Vintage jewelry: more than accessoriesBarcelona, May 17, 2024.- The rise of vintage jewelry finds its impetus in the search for personal expression and distinction. Both millennials and generation Z are leading this trend, recognizing vintage as an authentic way to reflect their style and personality. For them, pre-owned jewelry is not only accessories, but testimonies of a history, symbols of prestige and expressions of identity.Russian Red and “La Tarara”: another classic that has not lost its essence. In this context, the renowned artist Russian Red joins Grau as an ambassador of style and authenticity. Her influence on music and fashion makes her a symbol of timeless elegance, perfectly reflecting the values of the “Pre-owned” collection. As a champion of authenticity and individuality, Russian Red embodies the spirit of vintage jewelry, where each piece tells a unique story and carries with it a legacy of style and distinction. The fusion between classic and contemporary comes to life with “Pre- owned” by Grau, where vintage jewelry pieces retain their essence over time, reflecting the brand’s philosophy that “authentic jewelry never loses its essence.” With this collaboration with the artist and the musician, Grau celebrates the beauty and uniqueness of each recovered piece, highlighting the emotional connection between the past and the present in the world of fashion and luxury.Grau Pre-owned: restoring the past for the present Aware of the growing demand for pieces with history, Joieria Grau enters the pre-owned jewelry market with a unique approach. Each selected piece goes through a meticulous restoration process, preserving its original essence without compromising its quality or functionality. From the selection of the best pieces to the issuance of the Grau Certificate, the commitment to excellence is non-negotiable.Grau Certification: quality guarantee The certification of Grau pre-owned pieces is a testament to its commitment to quality and authenticity . Each piece of jewelry or watch is subjected to a rigorous aesthetic and functional analysis, followed by the necessary actions to ensure its perfect working condition and original beauty. Once certified, the pieces are carefully stored, along with their original documentation or Grau box, as appropriate. A return to tradition with Grau Pre-owned “Pre-owned” is not just a jewelry collection, it is a tribute to tradition and the legacy of the classics. Grau invites you to rediscover the timeless beauty of vintage jewelry, understanding its value as tools of personal expression and as witnesses of past stories. With this initiative, Grau reaffirms her commitment to excellence and her passion for preserving the essence of the eternal.
Contact Contact number: Joieria Grau Contact description: Joieria Grau Contact phone: 935193303