Madrid, May 8, 2023.
A change that occurs in response to the new needs of digital companies that seek to adapt to current consumer preferences
The leading global digital marketing platform for small and medium-sized businesses, formerly known as Sendinblue, announces its name change to Brevo to continue its mission of providing businesses of all sizes with a complete CRM platform to fuel their sustainable growth. long-term. This goal requires companies to invest in technology to grow their customer relationships on a larger scale. Since 2012, Brevo has kept up with innovation by incorporating new functionalities and in recent years, the company has seen a shift in the needs of your customers. With digitization, consumers have changed and now demand that brands adapt their interactions by offering a personalized customer experience, in real time and above all, in the communication channel of their choice. This trend has accelerated significantly in the last 3 years: Sendinblue originally only offered email marketing campaigns, while now only 31% of customers use this feature. This shows that today’s companies need more tools because their customers expect a more complete experience. More than traditional marketing tactics, modern companies need marketing and CRM tools integrated into a single platform that allows them to reach customers where they are. , in real time, and with two-way conversations through SMS, WhatsApp and chat. Therefore, in recognition of the evolution to a complete CRM platform, Sendinblue has decided to change its name to accurately reflect its new capabilities.”The pace of digital marketing and consumer behavior has required us to innovate and evolve to empowering companies to grow even during difficult cycles,” says Armand Thiberge, founder and CEO of Brevo. “We have responded to this need with an affordable solution that enables nurturing customer relationships and growth at scale. The transformation to Brevo is a significant milestone in our company’s decade and this expansion will carry us through the next few years.” 10 years to meet our ambitious growth targets.At Brevo, we believe in empowering companies of all sizes to strengthen the global economy, which is why we chose a name that exudes positivity and enthusiasm.Brevo is a cry of optimism and growth for our customers.” With its new identity, Brevo stands out as the only comprehensive solution, with unmatched value and reliable customer support, in a CRM platform that enables brands to stay compliant with the GDPR.”The main purpose of Brevo is to reinforce our personality and the unique value of our own brand. With growth as the main edge, this concept is reflected in all the visual elements where a logo inspired by the growth of trees and a language that reflects the expansion of our mission. We have chosen green as the primary color to evoke growth and have selected secondary colors for each of our product offerings to make it easy to recognize,” explains Miri Blum, Global Vice President of Marketing. In the past 18 months, Brevo has exceeded 100 million euros of annual recurring revenue -maintaining a positive EBITDA- through a stable organic growth rate of 40% annual growth, and has acquired and integrated six new companies -Chatra, Metrilo, PushOwl, Yodel.io, Captain Wallet and MeetFox- to speed up the implementation of functionalities as customer needs have changed Brevo has big plans for the future: reaching €1 billion annual recurring revenue by 2030, focusing on responding to business need to create stronger and lasting relationships with its customers. In a world where marketing encompasses the entire customer experience, Brevo focuses on lasting relationships with real people. Contrary to a focus on short-term sales, Brevo is a symbol of investment in sustainable relationships, since these will always be the best acquisition for growth, giving companies the opportunity to develop their potential.
Contact Contact name: María González Contact description: MARKETING MANAGER Contact telephone number: 34 667 63 27 38
Videos
https://www.youtube.com/watch?v=lhC5svH3…
