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Increasingly, consumers demand to know the origin of the materials in the garments they buy, as well as the sustainability of their production chain. Covering this need is one of EUCOTTON’s reasons for existing.
These exclusive fibers grown in Europe, and in particular in Greece and Spain, are fully traceable, from field to fashion, through the new EUCOTTON platform, which allows companies and producers across the value chain to register and obtain the EUCOTTON seal
EUCOTTON involves farmers, ginners, weavers and textile manufacturers with a common goal: to ensure that best practices are met. From quality and safety to ecological footprint and ethical trade.
December 2023: In the fashion industry, sustainability is the new standard. Consumers demand products made in a way that respects the planet, and brands try to provide them at all costs. But one of the most important steps to ensuring that your claims are considered credible is to achieve reliable traceability throughout the supply chain. In other words, give your customers the opportunity to see first-hand where the fibers that make up the garment come from. And that is precisely what the EUCOTTON project, promoted by the European Cotton Alliance (ECA), achieves.
This initiative, which aims to lead the traceability trend, involves farmers, ginners, weavers and textile manufacturers from EU countries, in a concerted effort. In fact, all of them can display the EUCOTTON logo on their products, as long as they meet the system’s criteria. Which implies that all the cotton has been produced in Greece and Spain, the two countries that concentrate cotton production in Europe. But, in addition, companies must comply with a series of very strict rules, which range from safety and quality to sustainability, including ethical trade, social responsibility or good agricultural and manufacturing practices, as well as low footprint. of carbon due to the proximity between production and processing.
The European Cotton Alliance (ECA) is implementing a verified chain of custody on the cotton bale label, which includes all the information about where it was planted and harvested, which company ginned it, and its technical characteristics. And, to organize this enormous amount of data, the European Cotton Alliance has launched a cloud platform that operates as a database of all registered participants, in addition to tracing the information associated with lots throughout the processing chain. and manufacturing.
The platform, accessible to all interested parties through the initiative’s website, www.eucotton.eu, allows the implementation of a ‘field to fashion’ management system in the cotton supply chain, with the aim of satisfying market demands.
Being as transparent as possible with end customers and other interested agents is one of the most important goals for EUCOTTON. But it is also important to demonstrate beyond any doubt how responsible the European cotton production process is. Because, thanks to the traceability scheme, professionals and consumers will now have the possibility of checking the sustainability of each of their steps.
And the truth is that it is one of the most sustainable fabrics on the market. For starters, it comes from 100% non-GMO seeds. But it is also subject to one of the most rigorous regulations in the world, in line with the EU’s Common Agricultural Policy (CAP). Which includes standards that, among other things, regulate the rational use of water and pesticides, the protection of soil and biodiversity, or the protection of public health… Altogether, the sustainable model of cotton production, from the raw material to the processing, manufacturing and finishing of garments and products, it influences all segments of society. European agricultural practices are highly regulated, ensuring the safety of farmers, consumers and the environment. The EUCOTTON initiative aims to showcase the sustainable nature of European cotton production and, through its platform, help European fashion become a fully traceable industry… thread by thread.
To learn more about this important initiative, you can visit the dedicated website eucotton.eu, which includes information for both the general public and professionals.
The European Cotton Alliance (ECA) is a European-wide association formed by the active collaboration of cotton producers and industry associations in European producing countries. The founding members of the Alliance are the Interprofessional Organizations, the Industry and the Producer Associations of Greece and Spain, which make up 100% of the cotton sector in Europe. Associate Member is EUROCOTON, the European federation of cotton and allied textile industries in Brussels.
The EUCOTTON campaign has been implemented by the European Cotton Alliance (ECA) with the aim of increasing the visibility of European cotton and awareness of its sustainability and quality characteristics in European target markets. Through this campaign, the ECA tries to:
Raise awareness of cotton production in Europe
Increase demand for textiles produced with European cotton
Educate consumers and market professionals on the high quality of European cotton, its production stages and its popularity on the global market
Campaign co-financed by the European Union under Regulation (EU) 1144/2014 – Enjoy it’s from Europe.
Press contact:
Iván Fombella Álvarez
Tel. 680 58 82 06
ivan.fombella@thetacticsgroup.com
