-TUMI Unveils “Essentially Beautiful” Campaign for Fall 2023, Featuring Returning TUMI Team Members Lando Norris, Son Heung-min, and Reneé Rapp
The campaign will showcase TUMI’s new colorways within the brand’s iconic TUMI 19 Degree collection and will introduce the Georgica collection for women.
High-resolution campaign images HERE Photo Credit // TUMI
NEW YORK, July 12, 2023/PRNewswire/ — Today, international travel and lifestyle brand TUMI launched its Fall 2023 campaign, titled “Essentially Beautiful.” Aptly named, the two-part campaign will dig below the surface, showcasing the true beauty found in the details of TUMI products through short videos featuring returning TUMI team members: Formula 1 driver Lando Norris , professional soccer player Son Heung-min, and acclaimed singer-songwriter and actress Reneé Rapp. The campaign will launch TUMI’s new women’s Georgica collection, as well as introduce seasonal new arrivals within the brand’s iconic TUMI 19 Degree collections.
The first installment of “Essentially Beautiful”, starring Norris and Heung-min, was released today and focuses on the ways in which precise engineering takes us to new heights, highlighting the seemingly small details that lead to exceptional performance. Campaign videos captured by Georgia Hudson show Heung-min and Norris moving alongside carry-on luggage from the TUMI 19 Degree Aluminum Collection, drawing attention to the ease with which TUMI’s expertly designed luggage moves. In campaign images captured by Richard Phibbs, TUMI 19 Degree Collection wheeled suitcases, carry-ons and long-haul suitcases are shown with their covers made from post-industrial recycled polycarbonate and lining made from rPET (recycled plastic bottles). ) post-consumer. This season, TUMI will put a colorful spin on the collection with new colors and textures, including red, hunter green, blush and deep plum, plus two textured colorways.
Released on August 16, the second installment of “Effortless Beautiful” will feature Rapp in short video vignettes that bring to life the strong yet soft juxtaposition of TUMI’s new Georgica collection. Shot in an architecturally beautiful yet simple space, the video and images will present this flexible and lightweight collection for the modern woman. Constructed in natural or soft grained leather, the Georgica Collection offers minimalist styles that bring sophisticated ease to TUMI’s assortment of women, with prices ranging from $195 to $795. With silhouettes that include black and taupe totes, backpacks, laptop sleeves and crossbody bags, the collection is effortlessly stylish and upholds TUMI’s dedication to quality, essential function and versatility.
“At TUMI we find beauty in elements not normally considered beautiful, from the smooth glide of wheels to the strength of 19-degree aluminum,” said Victor Sanz, TUMI’s creative director. “Through the ‘Essentially Beautiful’ campaign, we see these moments shine through in an effortless and technical way, while remaining beautiful at the same time.”
Follow to see all the ways TUMI brings essential beauty to its @TumiTravel products. Shop the new fall collections available at TUMI stores and TUMI.com worldwide.
About TUMISince 1975, TUMI has been creating world-class performance, travel and business luxury essentials designed to enhance, simplify and beautify all aspects of life on the go. Combining flawless functionality with a spirit of ingenuity, we are committed to empowering travel as a lifelong partner for drivers and creators in pursuit of their passions. To learn more about TUMI, visit TUMI.com
TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2023 Tumi, Inc.
TUMI Media Contacts Alexandra GillisPR
Nicole Colasantoncolasanto@weareshadow.comSHADOW
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