(Information sent by the signatory company)
· On the occasion of the start of the Endesa League Playoffs, Unicaja coach, Ibon Navarro, offered a press conference at the Malaga store in Boston, current sponsors of the club and in charge of officially dressing the technical team
Malaga, May 15, 2024.- The central Malaga store of the Spanish men’s fashion brand Boston was the setting for the press conference offered by Unicaja Baloncesto to mark the start of the League Playoffs. Endesa.
The Malaga fashion brand, current sponsors of Unicaja Baloncesto and in charge of officially dressing the Club’s technical team, have once again opted, during the 23/24 season, for the local sport of the province, where the company has its headquarters. .
“Boston’s connection with Unicaja Baloncesto stems from the firm’s interest in supporting the local sports scene and promoting fashion in a different scenario than usual. In addition, their relationship has led to several collaborations: sponsoring team plays during the ACB League matches and raffles on social networks so that Boston users can attend a basketball game at their headquarters, at the Martín Carpena. in Malaga,” says Gloria Medina, communications manager for Boston.
The press conference, held in the store on Santa María street in Málaga, was attended by the Unicaja coach, Ibon Navarro, who analyzed the first match of the Endesa League Playoff quarter-final tie against BAXI Manresa at Carpena this Thursday, May 16. In addition, the coach has announced that Kendrick Perry will not be able to play the first game of the series due to injury and that the atmosphere at Carpena will be essential in the first point of the tie.
A season in which the team is reaping success. This alliance is a sign of the support of the fashion brand with the Málaga Basketball Club, a city with which it feels a special bond for hosting the logistics headquarters of the fashion brand. “In Boston we are sports lovers and, as adopted Malaga residents, we want to support and be present in the victories of Unicaja, an icon both for the city and nationally,” says the Boston communications manager.
Since its beginnings in 1945, Boston has become a benchmark in men’s fashion thanks to its experience, quality of its garments and personal style, and has managed to consolidate its presence throughout the national territory through its more than 40 physical points of sale and its own website.
About BOSTON – www.bostonwear.com
Founded in 1945, Boston is a Spanish men’s fashion brand belonging to the Mayoral group since 2021. This company – with a family tradition with 77 years of experience in the sector and a staff of almost 180 employees – has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 43 own physical stores, four of them outlets; five corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion clothing with an excellent quality-price ratio, framed in an attractive experience that promises to build customer loyalty.
For more information or interview management:
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Arancha Ruiz (600 90 54 82) – aruiz@europapress.es
Leticia Gómez (600 90 56 48) – leticiagomez@europapress.es
Silvia Mullor (666 43 32 77) – silviamullor@europapress.es
