LONDON, Nov. 11, 2023/PRNewswire/ — Smoore International has introduced its FEELM 2.0, the first disposable vape to deliver over 1,000 puffs in 2ml. A major testing laboratory, Inter Scientific, tested their products and verified the authenticity of the claims.
David Lawson, CEO of Inter Scientific, said: “Innovating around regulatory requirements can be particularly difficult, but SMOORE has achieved a huge improvement in the efficiency of ENDS technology with 1,000 puffs, offering the consumer a legal and of greater value”.
John Dunne, CEO of UKVIA highlighted the importance of the evolution of disposable products through innovation and consistent quality manufacturing.
Unlock consumer demand with durable, cost-effective products
Disposable vapes have been recognized as having played a key role in the decline in smoking over the past two years in Britain, taking smoking rates to the lowest levels ever recorded. With the e-liquid volume regulation limit of 2mL in the UK, 600 puffs has been the industry benchmark for much of its time.
However, since February of this year, several media outlets have focused their attention on the issue of overfilling, where consumer demand for cheaper, higher-value products has put unique pressure on vape manufacturers to that introduce more e-liquid than the legal limit of 2 ml. This has not only raised concerns among the industry, regulators and the general public, but has also highlighted deep-rooted consumer demand for longer-lasting and more cost-effective vaping options.
To better understand how to meet the needs of vapers and smokers, SMOORE conducted in-depth surveys and focus groups in the UK.
Thalia Cheng, SMOORE’s UK commercial director, explained: “There is a clear demand for greater puff counts and consistency of flavour, especially at a time when the rising cost of living is a constant concern. FEELM 2.0 is our disposable vaping solution with the motto ‘Double hit, double joy’. Based on data from Consumer Intelligence, we estimate it can save consumers around £900 a year compared to using standard disposables. “
Carrying the Disposable 2.0 of a thousand puffs with technological innovation
“To meet consumer demands, the industry has a responsibility to invest in innovative new technologies and more efficient product design. This is an area where SMOORE is setting the pace with the launch of its newly developed FEELM 2.0 “
Zhang highlighted that FEELM 2.0 also improves the actual vaping experience through greater vaping consistency and better e-liquid utilization.
And he said: “Our intensive research has helped us develop new materials and atomization technologies that can increase the number of puffs and improve vapor consistency, offering a better vaping experience to consumers. Inter Scientific tests revealed a variation of just 3.0% in the vapor produced, which guarantees a stable flavor profile from the first puff to the last. Furthermore, with an extraordinary e-liquid utilization rate of 77%, we not only significantly exceed the average of the sector, but we also maximize the number of puffs and minimize e-liquid waste.
Testing by Inter Scientific has confirmed that FEELM 2.0 shows notable improvements in both e-liquid utilization and vapor consistency compared to industry standards. The greater use of the e-liquid effectively increases the number of puffs, while the lower variation in vapor guarantees a more consistent experience, minimizing the differences in each puff.
David Lawson, CEO of Inter Scientific, mentioned: “SMOORE’s FEELM 2.0 technology provides consistent uniformity of e-liquid aerosolization throughout the life of the device and meets TRPR 2016 requirements for a volume limit. of the 2mL tank. Tests have shown that this device can exceed 1,000 puffs.
“Innovating around regulatory requirements can be particularly difficult, but FEELM 2.0 have achieved a huge improvement in the efficiency of ENDS technology with 1,000 puffs, producing a legal and better value proposition for the consumer.”
John Dunne highlighted the importance of evolving disposable products through innovation, consistent quality manufacturing such as a uniform 2ml e-liquid volume, improving sustainability, and designs that uniquely appeal to consumers. adults, emphasizing that these advances will drive the development of disposable electronic cigarettes.
“These advances are essential in making disposable products more accessible and attractive to adult smokers from various backgrounds, simplifying their transition to vaping as a means of quitting smoking. The notable decline in smoking rates in Britain can be partly attributed to the ease of use, convenience and cost-effectiveness of disposable products. Further developing these aspects is key to convincing government agencies of the vital role that disposable products can play in achieving a tobacco-free future.”
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