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– K-OTT’s overseas expansion strategy unveiled in France, KOCCA hosts ‘Korea-France Content Forum 2024’
– ‘Korea-France Content Forum’ was held to establish the Foundation for K-OTT’s overseas expansion.
PARIS, May 24, 2024 /PRNewswire/ — The Ministry of Culture, Sports and Tourism (Minister Yu In-chon) and the Korea Creative Content Agency (President, Jo Hyun-rae, hereinafter KOCCA) celebrated the ‘ Korea-France Content Forum 2024’ on May 24 during the Korea Expo in Paris, France.
The ‘Korea-France Content Forum 2024’ featured a keynote session (K-OTT Strategies in the Global Market) that presented K-OTT’s strategies for international expansion and a roundtable (Strategies in the era of streaming) which discussed the growth of OTT platforms and collaboration approaches with production companies.
The forum featured several industry leaders, including Kun hee Park (CEO, Wavve Americas), Sangjin Lee (Head of Content IP Business, LG U), Seung ae Sohn (CEO, Showbox), Ji ae Sohn (Ambassador for Cultural Cooperation), Moonju Kim (General Director, French Business Center, KOCCA), Isabelle Degeorges (President, Gaumont Television France), who produced the French Netflix original series
Wavve Americas (KOCAWA) Strategy Announcement, First K-OTTs Launched in Europe
During the keynote session, Park Kun Hee, CEO of Wavve Americas, the first national OTT platform to launch services in Europe, took the stage to discuss the international expansion strategy of KOCOWA, which began offering services in 39 countries, including Europe , since April of this year. year. Next, Lee Sangjin, IP content director of LG U business, introduced the expansion strategy of LG U Mobile TV, encompassing diverse original content.
During the panel discussion, participants shared thoughts and solutions on the survival strategies of local OTT platforms and production companies amid the rapid waves of change brought about by the emergence of global OTT platforms.
In particular, through this forum we were able to observe the proactive implementation of intellectual property protection policies by local production companies in France, aimed at the creation of sustainable content. Isabelle Degeorges, CEO of Gaumont Television France, said: “With the introduction of the European Audiovisual Media Services Directive (AVMSD), platforms and production companies can share IP three years after providing the content.” Kim Moon-joo, director of the France Business Center of the Korea Creative Content Agency, participated as a panelist, presenting policies aimed at improving K-OTT’s competitiveness and fostering collaboration with production companies.
Park Kun Hee, CEO of Wavve Americas, who participated in the event, said: “It was a significant opportunity to present our platform locally in Europe in line with KOCOWA’s expansion in the region.” Furthermore, Kyoungbon Koo, Director of KOCCA Broadcasting and Video Content Division, commented: “It was a significant occasion not only to present K-OTT’s strategies in Europe, but also to exchange ideas on the collaboration between Korea and France. “We will continue to focus on activating various forms of collaboration with important international partners in the future.”
KOCCA supports the overseas expansion of excellent domestic OTT platforms and content through the newly established Local OTT Specialized Support Program this year. This initiative aims to improve the competitiveness of national OTT platforms and content by adapting to the changing industrial environment.
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