Throughout the last decade, Sara Sampaio has charmed the world on the catwalks and on the covers of magazines on five continents. Now the supermodel is launching into the business world – she’s joined PHUNK and is taking over as Chief Innovation Officer. Its commitment to “Hard Seltzers” drinks and the “Ready to Drink” segment begins in Portugal and targets the markets of Europe, Brazil and the United States of America.
LISBON, Portugal, Nov. 21, 2022 /PRNewswire/ — It was in New York, where she has lived for more than a decade, that Sara Sampaio first met Hard Seltzers. These drinks have some key characteristics, as they are based on carbonated water, to which flavors are added, and contain a low alcohol content.
Sara Sampaio has entered the capital of PHUNK, but in her first foray into the business world, she will not limit herself to the role of investor. She will hold the position of Chief Innovation Officer, identifying strategies, business opportunities and new technologies. She will also play a key role in new product development. Thus, the launch of the first PHUNKby Sara Sampaio will take place shortly, in a process that promises to shake up the segment.
The supermodel confesses that “being CINO of PHUNK is an incredible pride. Now I have the opportunity to use all my creativity with a brand that I love. From the creation of new flavors, campaigns… I am very happy to be part of this Project!”
The former Victoria’s Secret Angel explains that “Hard Seltzers are the trendy drink”, they are the ideal drink, they are functional, refreshing, low in calories, they have pleasant flavors and you just have to take them out of the fridge”. And why? PHUNK? Sara Sampaio explains that she first “fell in love with the cans,” which “are pretty and colorful.” But what really made the difference was the taste: “I’ve tried a lot of Hard Seltzers in the US before and none of them compare. with PHUNK.”
As for her objectives, Sara Sampaio is clearly ambitious: “We want to take PHUNK everywhere, to the whole world! First in Europe and then in Brazil. However, the US market is our main objective.”
In Spain, PHUNK is exclusively available on the GLOVO platform.
INFO: www.phunk.es
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