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· Located in the Salera shopping center in Castellón de la Plana, with this new opening the Malaga fashion brand adds its sixth point in the Valencian Community and manages to have a presence in the three provinces of the region
· With this new store, Boston reaches 41 operational points of sale throughout the national territory and estimates to reach 50 establishments as part of its expansion strategy planned for 2024
· The new establishment has an area of 140 m and will house the latest casual, sport and tailoring collections of the brand, in a modern, warm and inspiring space
Castellón, March 25, 2024.- The Spanish men’s fashion brand Boston has opened the doors of its first store in Castellón, located in the Salera shopping center in Castellón de la Plana. With this new opening, the Malaga fashion brand adds its sixth point of sale in the Valencian Community, and thus achieves a presence in the three provinces of the region.
“The inauguration of the new store in Castellón is part of our expansion strategy set for 2024. Throughout this year we plan to open a total of 10 new points of sale within the geographical areas where we are already present. , so that we undertake the growth of the firm in an orderly manner and by regions,” explains José María Gil, founder of Boston and head of expansion.
The Castellón store joins the five already existing in the Community, where the fashion brand has establishments in the Bonaire shopping center in Valencia, a corner in El Corte Inglés on Carrer del Pintor Maella in Valencia, in the Zenia shopping center Orihuela Costa Boulevard, in the Portal de la Marina shopping center in Ondara, and in the Ribera De Xúquer shopping center. “With this new store, Boston reaches 41 operational points of sale and for this year we estimate to reach 50 establishments,” says José María Gil.
The Castellón store has a total of 140 m that have been completely renovated, incorporating the latest image of the firm, for which an architectural project has been developed aimed at redefining the image and experience in its stores. Thus, the store stands out for its design, which includes noble materials such as wood or stone, as well as open spaces where light is the protagonist.
The result is a new store concept that breaks with the archetypes of the sector to surprise the visitor. High ceilings, ascending lines, sinuous shapes in the furniture and a clear inclination towards neutral colors, remind us that the present and future of fashion involves a more sensorial and personalized shopping experience. “Stores with soul, that breathe a relaxed and natural style and that create a space where we can share and connect with our customers,” adds the founder of Boston.
In this new store you can find the men’s fashion proposals that Boston designs for each season, which includes a wide selection of sportswear with an urban character, casual looks for everyday life, and a careful line of suits designed for special moments. more special. Functional garments, designed to adapt to the daily rhythm and made from premium raw materials to achieve optimal durability.
The Boston brand, with more than 77 years of experience in the sector, has become a benchmark in men’s fashion thanks to its experience, quality of its garments and personal style; and has managed to consolidate its presence throughout the national territory through its more than 40 points of sale that it currently has.
About BOSTON – www.bostonwear.com
Founded in 1945, Boston is a Spanish men’s fashion brand belonging to the Mayoral group since 2021. This company – with a family tradition with 77 years of experience in the sector and a staff of almost 180 employees – has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 41 own physical stores, four of them outlets; five corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion clothing with an excellent quality-price ratio, framed in an attractive experience that promises to build customer loyalty.
For more information or interview management:
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Arancha Ruiz (600 90 54 82) – aruiz@europapress.es
Leticia Gómez (600 90 56 48) – leticiagomez@europapress.es
