– Xinhua Silk Road:Wuliangye shines at the 6th CIIE to seize new opportunities for international cooperation
BEIJING, Nov. 9, 2023 /PRNewswire/ — Leading Chinese Baijiu manufacturer Wuliangye actively participated in the 6th China International Import Expo (CIIE), which began last Sunday in China’s economic hub Shanghai.
As a core supporting enterprise and “diamond member” of the Hongqiao International Economic Forum, Wuliangye has deeply participated in this year’s exhibition, which aims to share new opportunities for international cooperation and inject strong momentum to promote the construction of a global economy. and global economic recovery and prosperity.
During the 6th CIIE, Jiang Wenge, vice president and general manager of Wuliangye Yibin Co., Ltd., attended the opening ceremony of the Expo and delivered speeches at a sub-forum with the theme “Understanding new consumer trends and taking advantage of new consumption potential” during the 6th Hongqiao International Economic Forum and the 16th Belt and Road Eco-Agriculture and Food Security Forum (BREAFF).
At this year’s CIIE, Wuliangye improved its exhibition area to further promote excellent traditional Chinese culture and show profound Chinese Baijiu culture to global customers.
At the Wuliangye Cultural Experience Center, featuring Chinese elements such as plum and bamboo, Chinese painting and calligraphy, a series of Wuliangye baijiu commodities and creative cultural products are displayed, showing the deep heritage of Chinese Baijiu and the pursuit of harmony and beauty, which helped the world understand the concept of innovative development and the path to sustainable development of China’s leading baijiu companies.
Perfectly combined with the design elements of the CIIE, Wuliangye also launched its creative and cultural products, including a series of mystery boxes at the 6th CIIE, which attracted great attention during the exhibition.
Wuliangye is known to have participated in the CIIE for six consecutive years. In the future, the company will promote more excellent cultures with Chinese characteristics and Chinese wisdom in the world, and help China better connect with the world.
The 6th CIIE will be held from November 5 to 10 in Shanghai. As the world’s first nationwide import-themed exhibition, it has been held annually in the eastern Chinese metropolis since 2018.
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