A car ad about gender equality? By a female director?
This year’s Super Bowl advertisers may have planned for a Hillary Clinton presidency.
Audi’s 60-second Super Bowl commercial is pitched to dads but has a message about equal pay. The ad sees a father watching his daughter win a go-cart race and then walks her to his new Audi 5S sports car.
The commercial, called “Daughter” from ad agency Venables Bell & Partners, ends with a billboard that reads: “Progress is for Everyone.”
The spot is the first Super Bowl ad to tout that it is directed by a female director, Aoife McArdle. It will air on Sunday, Feb. 5 during the third quarter of the big game.
Several advertisers are delivering understated political messages during the Super Bowl. Anheuser-Busch has a spot about its immigrant founder who arrives from Germany to begin America’s most well-known beer brand.
84 Lumber, a supplier of construction materials, submitted a spot to broadcaster Fox about how it employees hard workers of every type.
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