It recognizes that the rise in costs is impacting the group due to “the increase in the general cost of production and transportation”
MADRID, 20 Nov. (EUROPA PRESS) –
The multinational toy company Lego has been “optimistic” with regard to the imminent Christmas campaign, which it expects to be “positive”, in an economic context marked by inflation and rising costs.
“We are optimistic and we are based on the results obtained globally during the first half, in which our consumer sales grew at double digits, above the industry. Lego has loyal fans around the world and together with the launches that we have this year, our commitment to innovation and our offer focused on young people and adults lead us to observe the Christmas season in a positive way”, has assured the general director of the Lego Group for Iberia, Vincent Plane, in statements to Europe Press.
In this way, Plane is confident of a good Christmas campaign, since the multinational is growing more than the toy market, which advanced at a rate of 5% accumulated in the year, from January to October.
“We are aware of the reality that families are experiencing nowadays. And, in addition, the public knows that our products offer good value for money, we have a very varied range of ‘sets’, and there will always be a toy for each child or family”, he indicated, about the impact that inflation can have on the purchase of toys at Christmas.
The general director of Lego for Iberia has recognized that the rise in costs is having an impact on the group due to “the increase in the general cost of production and transport” and has preferred “not to offer more details” about the pricing policy of the multinational.
“We can ensure that we are focused on the accessibility of our products to all Spanish children and we offer a wide portfolio of products that adapt to all budgets”, he pointed out.
Regarding the expansion of the company in Spain, Lego does not foresee the opening of any new ‘flagship store’ in Spain in the short term, after the one opened last year in Barcelona, which is having a “good acceptance”. “Our last opening in Spain took place last year and it was our seventh store”, he recalled.
In this way, Lego faces this Christmas campaign marked by uncertainty with optimism. This year it will have more than 300 novelties, with a focus on innovation and expanding proposals for adults.
Among the main novelties of the upcoming Christmas campaign are Lego City, which is complemented by Lego City Stuntz, or Lego Friends, which celebrates its tenth anniversary this year, as well as the new proposals for Lego Ninjago.
Regarding licences, which continue to be successful in the Spanish market, this year there will be proposals for Harry Potter, Star Wars, Super Heroes, Minecraft and Disney, while the main novelty will be Avatar, with a collection of sets inspired by the movie.
In addition, the multinational continues to expand its range of motor-themed products for adults such as the Vespa 125, construction with the Great Pyramid of Giza or art, with the Rolling Stones or Van Gogh’s Starry Night.
“We are not forgetting adults, who have new challenges based on themes that win over this audience, such as motorsports, movies, television series or decoration,” he pointed out.
