Tommy Hilfiger is leaving Manhattan’s Far West Side for a better fit in Midtown South.
The apparel giant, a unit of PVH Corp., just signed a lease for 200,000 square feet at Aby Rosen’s 285 Madison Avenue.
The company will leave the Starrett-Leigh Building on far West 26th Street, where it’s been since 2004.
Hilfiger designs and manufactures luxury clothes and also licenses a wide range of products including fragrances and home furnishings. It will have nine floors at 285 Madison, a 550,000 square-foot prewar office building that Rosen’s RFR Realty bought in 2012.
A major appeal to the address for Hilfiger is that it’s “much closer to PVH’s corporate headquarters and PVH’s office for its Calvin Klein and Heritage Brands businesses,” said JLL’s Matthew Astrachan, who repped PVH along with JLL’s Mitchell Konsker, Joseph Messina and Steven Bauer.
PVH is based at 200 Madison, four blocks south of 285 Madison.
JLL’s Alexander Chudnoff, Dan Turkewitz and Diana Biasotti, as well as RFR’s AJ Camhi, acted for the landlord.
The asking rent was an average $70 across the nine floors.
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